The role
Livestream Strategy & Optimization:
- Develop and execute comprehensive livestream strategies that drive user engagement, optimize conversion rates, and maximize GMV.
- Create and manage structured livestream plans for top-tier influencers and agencies, ensuring consistent scheduling, content quality, and alignment with business objectives.
- Monitor and analyze real-time livestream performance (e.g., watch time, CTR, conversions) to provide actionable insights and continuous optimization.

Livestreamer Relationship Management
- Identify, onboard, and manage high-performing influencers/KOLs/agencies to grow channel performance and impact.
- Establish and track account performance metrics (e.g., engagement rates, conversions, content quality) to ensure alignment with platform goals and drive results.
- Work closely with livestream partners to refine content strategies, enhance audience engagement, and deliver high-performing live sessions that meet KPIs.

Collaboration & Partnership Development
- Build and maintain long-term, trust-based relationships with influencers, agencies, and content creators to ensure ongoing collaboration and growth.
- Negotiate collaboration agreements and optimize cooperation models (e.g., revenue-sharing, fixed fees) to maximize ROI and influencer satisfaction.
- Explore and foster cross-platform synergies to expand live streaming reach and drive multi-platform engagement.

Data-Driven Performance & Content Optimization
- Leverage data analysis tools to assess livestream performance and identify trends, optimizing content strategies for better engagement and conversions.
- Conduct A/B testing on live formats, content types, and incentives to continuously refine influencer strategies and content effectiveness.
- Collaborate with cross-functional teams (e.g., marketing, product, creative) to integrate advanced livestreaming features (e.g., flash sales, interactive widgets) that enhance viewer interaction and performance.

Qualifications & Skills
- Minimum 5 years of experience in influencer marketing or live streaming operations with a focus on KOL (Key Opinion Leader) or top account management and content optimization in e-commerce or media environments.
- Proven track record in managing influencers or livestreamers across multiple platforms driving content engagement and measurable conversions.
- Deep understanding of live streaming strategies and the ability to scale influencer campaigns to drive GMV growth and optimize conversion rates.
- Strong data analysis skill sto evaluate performance, assess KPIs, and optimize influencer strategies based on data insights.
- Experience in influencer coaching and content strategy development, with the ability to guide livestreamers in improving their on-camera presence, content quality, and audience engagement.
- Ability to navigate cross-functional collaboration, working closely with marketing, product, and creative teams to align livestreamer campaigns with overall business objectives and brand strategy.

Personal Attributes:
- Results-driven with a focus on driving GMV growth, conversions, and engagement metrics through strategic account partnerships and content optimization.
- Proactive problem-solver with the ability to think critically and develop innovative solutions in a fast-paced, dynamic environment.
- Self-starter with excellent time management skills, capable of handling multiple influencer projects simultaneously and meeting deadlines without sacrificing quality.