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Paid Search Associate

Educative

Educative

Marketing & Communications
Lahore, Pakistan
Posted on Friday, July 28, 2023

Educative (educative.io) is a rapidly growing startup helping nearly 2 million software developers learn new skills and advance their engineering careers through online courses and interview prep.
We are seeking a seasoned Google Ads expert to assist us in reaching the next million developers.
https://app.gusto.com/benefits
Hello!
We are seeking a seasoned Google Ads ads expert to help us optimize Google ad campaigns in the software development e-learning space.
A little about us:
Educative (educative.io) is an online course and interview prep company that helps software developers and engineers be more productive and efficient when upskills or advancing their career.

The roles and responsibilities of the job are as follows:
Ongoing keyword and search term optimization.
Research competitor strategies and provide insight into their best practices
Build out and optimize remarketing and audiences
Optimize ads, maximize ROAS, and increase mid-to-lower funnel conversions to Educative subscriptions

Job Qualifications and Skill Sets
Below are the qualifications expected:
Knowledge of paid advertising and experience building campaigns, e.g. Google Ads, Google Shopping, Search etc.
Expertise in keyword and search term optimization
Expertise in building and maintaining unique audiences and retargeting campaigns.
Ability to help uncover root issues, flag opportunities or act quickly with unexpected shifts in account performance
Experience working with developer audiencesOutstanding verbal and written communication skills across time zones
Excellent time management and project management skills
Goal and results-driven; adherence to deadlines
Ability to meet with US managers across time zones.
If possible, please provide any case studies of recent work experience or relevant information that makes you an excellent candidate for this position.

More About Educative
Educative (educative.io) is a hands-on learning platform for software developers of all levels. We were founded by industry veterans who understand first-hand the problems developers face staying on the cutting edge of modern technology.
Educative's interactive, text-based courses are built to teach you the skills employers are looking for. We provide tools like in-browser coding environments and interview-focused assessments to help you practice as you learn.
Educative is connecting millions of developers worldwide to become a developer, grow their skills, or prepare for an interview. Our learners rely on us to create engaging courses to get better at their job, find a better job, or experience the joy of learning.

About Educative:
Educative is a hands-on learning platform for software developers of all levels. We were founded by industry veterans who understand first-hand the problems developers face staying on the cutting edge of modern technology. Educative's interactive, text-based courses are built to teach you the skills employers are looking for. We provide tools like in-browser coding environments and interview-focused assessments to help you practice as you learn.

Educative is connecting millions of developers worldwide to become a developer, grow their skills, or prepare for an interview.

Our learners rely on us to create engaging courses to get better at their job, find a better job, or experience the joy of learning. With the courses that you create, learners can maximize their success.