Technical Content Strategist & Editor
IT · Full-time
Lahore, Pakistan
- Develop and execute content strategies across Educative’s websites, microsites, community platforms, and external publishing channels.
- Think strategically about what content we should create, why we should create it, who it is for, how it should be distributed, and how we can scale it.
- Conduct user, market, search, and competitor research to identify content gaps, emerging opportunities, and areas where Educative can build authority.
- Analyze competitor topics, formats, messaging, publishing strategies, SEO approaches, editorial quality, and distribution channels.
- Translate research and competitive insights into actionable content strategies, editorial priorities, content briefs, and new initiatives.
- Research, create, edit, optimize, and publish technical blogs, newsletters, landing pages, guides, and other short- and long-form content.
- Use GPT, Claude, and other generative AI tools for research, ideation, drafting, editing, optimization, repurposing, and scaling content production.
- Help build and continuously improve Educative’s AI-assisted content production and editorial workflows.
- Serve as the editorial layer for AI-generated content, ensuring increased content output does not come at the expense of quality.
- Substantially improve AI-generated and human-written content through research, fact-checking, restructuring, rewriting, editing, and human judgment.
- Review content for technical accuracy, depth, originality, clarity, structure, readability, search intent, and overall user value.
- Identify outdated information, factual inaccuracies, weak explanations, content gaps, unsupported claims, repetition, and opportunities to make content more useful and differentiated.
- Determine when content can be efficiently produced or scaled using AI and when it requires original research, technical expertise, human judgment, or storytelling.
- Develop and maintain editorial standards and guidelines for AI-assisted and human-created content.
- Shape headlines, introductions, narratives, examples, CTAs, and overall content structure to make technical content more engaging and effective.
- Develop compelling stories and narratives around technology, software development, AI, education, and Educative’s products.
- Develop user-focused landing page and marketing copy that clearly communicates value, addresses user needs, drives engagement, and supports conversion.
- Apply SEO best practices, including keyword research, search intent analysis, content optimization, internal linking, topical coverage, and content structure.
- Develop and optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) as search and content discovery increasingly move beyond traditional search engines.
- Experiment with new content formats, publishing platforms, distribution channels, and AI-powered content workflows.
- Identify opportunities to repurpose and distribute content across blogs, newsletters, Medium, Substack, DEV Community, microsites, and other relevant channels.
- Manage content across multiple publishing accounts while maintaining consistent brand positioning, messaging, voice, and editorial quality.
- Monitor content performance and use data, audience insights, search trends, and competitive intelligence to continuously improve content initiatives.
- Contribute to editorial calendars and manage initiatives from strategy and ideation through execution, publishing, distribution, measurement, and optimization.
- Collaborate with SEO, marketing, product, engineering, and subject-matter experts to create content aligned with both user needs and business objectives.
- Take ownership of projects and proactively identify opportunities rather than waiting for predefined assignments.
- 1–3 years of experience in content marketing, technical content, content strategy, editorial, SEO, or a related field.
- Computer Science, Software Engineering, Information Technology, or another technical background is a strong plus.
- Strong combination of strategic thinking, editorial judgment, research, and execution skills.
- Exceptional research, editing, and writing skills, with the ability to substantially improve content rather than simply proofread it.
- Ability to understand complex technical concepts and communicate them in clear, accessible, and engaging ways.
- Strong understanding of what makes content accurate, useful, differentiated, well-structured, and valuable to the target audience.
- Ability to think strategically about content while also being comfortable executing the work yourself.
- Experience using GPT, Claude, and other generative AI tools for content research, creation, editing, optimization, or workflow automation.
- Ability to critically evaluate AI-generated content and apply strong human editorial judgment to improve its quality.
- Working understanding of SEO best practices and search intent; experience using SEO tools is a plus.
- Familiarity with AEO/GEO and AI-powered search experiences is a strong plus.
- Strong understanding of content strategy, storytelling, content distribution, and audience research.
- Ability to conduct competitor and market research and translate findings into actionable strategies.
- Comfortable experimenting with AI-powered workflows, automation, and new content production processes.
- Meticulous eye for detail and high standards for content quality.
- Curious, growth-minded, and eager to learn about emerging technologies and changes in the content and search landscape.
- Self-starter who takes ownership and can independently take an initiative from strategy → approach → execution → optimization.
- Passion for technology, education, learning, and helping people build technical skills.
- Interested in the latest trends and developments in technology, software development, AI, and developer behavior.
- Programming experience or familiarity with coding concepts is a major plus.