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Head of Growth & Marketing - Consumer Health



Marketing & Communications, Sales & Business Development
Remote · Montreal, QC, Canada
Posted on Friday, April 7, 2023

About us

Eli is the women's health company making continuous hormone monitoring possible. We empower people to understand their body every day and improve their health outcomes across their lives. Hormones are at the core of our health, yet they remain a black box. Eli is on a mission to unlock this box by developing a product that provides real-time and lifelong insights from saliva.

We are a diverse, intentional, and fast-moving team driven by our mission. You will work with a small group of experienced engineers, scientists, and entrepreneurs who are shaping the future of at-home testing by developing and commercializing new technology. Eli is a venture-backed and early-stage startup. You can visit our website or check out recent press articles to learn more about us.

About the role

We are looking for a Head of Growth & Marketing to lead direct-to-consumer growth at Eli and help us become the world’s leader in hormonal health. As the first marketing hire and member of the core team, you will work closely with the CEO to increase awareness and revenue by owning and executing brand, marketing, and growth strategies.

You will be responsible for building the strategy and team (employees + freelancers) to experiment with a broader range of organic and paid growth channels, including PR, SEO and content, and social, to create a sustainable and scalable growth strategy for Eli. You will need to be both a high-level strategic builder who can step back and look at the whole funnel and an executional doer who can dive into the details and run hands-on growth experiments to help us learn what works.

About you

  • You have 5+ years of experience owning and executing brand, marketing, and growth strategies end to end, ideally at high-growth early-stage companies. Even more bonus points if it includes a consumer health company.

  • You have a track record and measurable wins using approaches tied to content, community, and/or product marketing.

  • You have strong experience in a direct-to-consumer marketing role.

  • You are familiar with the US consumer health market / women's health markets.

  • You’re eager to work with researchers and health industry experts to ensure that all the information we share is evidence-based and clinically sound.

  • Excellent writing and communications skills in English; fluency in French is an asset.

If you don’t exactly match the description but still believe you are the right person to join the team, please reach out. We value mindset and character.

Why you’ll love working at Eli

  • You’ll work with a group of talented and mission-driven people eager to improve women’s health at scale.

  • You’ll be part of the core team developing and commercializing the first product that collects hormonal data daily and over a lifetime.

  • You’ll join at the early-stage startup phase and have a wide-reaching impact in a constantly evolving and fast-paced environment.

  • You’ll be part of a small (<20 people), high-performing, and diverse team where everything you do results in tangible impact and shapes the company’s trajectory.

  • You’ll be in an environment where people drive their own work, think creatively about open-ended problems, and solve them proactively.

  • You’ll get health insurance (medical, dental, vision, and more) to ensure you and your family stay physically and mentally at your best.

  • You’ll have flexibility over your schedule and vacations. We seek to hire great people, then give them the autonomy and space they need to achieve their goals.

  • Although our office and R&D facilities are in Montreal, we have a distributed team. We prioritize asynchronous workflows and minimize meetings to focus on the work itself.

  • You and your +1 will have unlimited free access to the Bota Bota spa in Montreal to recharge.

How to apply

Sounds like you? Please send an email to [email hidden] with "Head of Growth & Marketing - YOUR NAME" in the subject line, a link to your LinkedIn profile, your resume, and a short note about what you think we should know and why you are excited to join Eli.

Diversity is ingrained in our company DNA. Currently, 80% of Eli's team identify as women and 60% as part of another minority group. We are committed to building a truly inclusive environment as an equal opportunity employer.