Endel is a category-defining AI-powered wellness company helping millions of people improve focus, relaxation, and sleep through personalized soundscapes. We’re building the future of adaptive audio experiences across mobile, wearable, and consumer technology platforms.

We’re looking for a Monetization Lead to own revenue growth across the entire customer lifecycle. This role combines strategy, analytics, experimentation, and execution. You’ll work at the intersection of Product, Growth, Data, and Business, identifying opportunities, launching initiatives, and building the systems that drive sustainable revenue growth.

This is not a people-management-only role. We expect a hands-on leader who can move between strategy discussions, deep-dive analyses, and execution of high-impact initiatives.

Why join Endel?

• High level of autonomy and ownership
• Direct influence on company strategy and business results
• Ability to shape how millions of users experience and pay for the product
• Fast execution and minimal bureaucracy
• Opportunity to build new initiatives from scratch and see their impact quickly
• Work closely with experienced product, growth, and business leaders
• International team with a strong culture of trust and accountability

What you’ll do

• Own and evolve Endel’s monetization strategy
• Define and manage monetization KPIs and reporting
• Identify growth opportunities through data, market research, customer insights, and experimentation
• Drive ARPU, conversion and expansion revenue growth
• Develop and launch upsell, referral, pricing, packaging, and lifecycle monetization initiatives
• Analyze business, product, and monetization metrics
• Design, launch, and evaluate A/B tests and experiments
• Build business cases and recommendations based on data
• Lead monetization initiatives from idea to execution
• Coordinate work across Product, Marketing, Engineering, Analytics, Content, and Business teams
• Align stakeholders, remove blockers, and drive projects to completion
• Become the go-to person for monetization-related questions across the company
• Stay on top of industry trends, new business models, and emerging opportunities

What we’re looking for

• 5+ years of experience in Monetization, Growth, Product Management, Strategy, Analytics, or related roles
• Experience working in product companies, ideally with subscription-based business models
• Proven track record of driving measurable business impact
• Experience in startups or fast-growing environments
• Strong analytical skills and data-driven decision making
• Experience with A/B testing, experimentation, cohort analysis, funnel analysis, and retention optimization
• Deep understanding of unit economics and customer lifecycle management
• Ability to connect business outcomes with product decisions
• Strong communication and stakeholder management skills
• Ability to operate effectively in ambiguity and changing priorities
• Strong ownership mindset and bias toward action

Nice to have

• Technical background (Engineering, Mathematics, Economics, Finance)
• Strong SQL skills
• Experience with Amplitude, Mixpanel, Tableau, Looker, or similar tools
• Experience building monetization functions, frameworks, or processes from scratch
• Active participation in product, growth, or analytics communities

Requirements

• English — B2+ or higher
• Russian — C1+ or higher
• You can work remotely from anywhere but you must have a legal right to work in your country of residence
• If you are from Berlin, we welcome you in our office

Important

We welcome candidates of any nationality or citizenship, but unfortunately at the moment cannot proceed with candidates currently based in Russia or Belarus.