FeatureBox AI helps consumer brands fight retail chargebacks. A brand ships $100K of product to a retailer and gets paid $67K. The gap is deductions: planned trade promotions plus unexpected operational and compliance charges. An analyst spends 20 to 30 minutes investigating each one across retailer portals, email, and internal records, so most brands review fewer than 10% and write off the rest. FeatureBox is an AI deductions analyst that works every line item from ingestion to close. It pulls deductions from retailer and distributor portals like KeHE, UNFI, and Amazon, matches them against promotion agreements, retailer rules, and shipping records, drafts and files disputes, and tracks them through payment. Results: Herb Pharm, our anchor customer, went from 5+ portals and under 10% reviewed to one system with 100% audited, saving about $46K in hard dollars plus one FTE. We traced a $12K EDI fine to a manual failure and fixed the workflow so it did not repeat, and flagged an H-E-B promotion rate jump from 5% to 8% that led to a renegotiation. Traction: $170K ARR since launch in May 2026. $10M+ in transactions processed and $80M under management. Customers include Herb Pharm, Ladera, ADF Foods, Black River Juice, Anne's Toum, and Sap Sucker. Business model: subscription plus a 25% success fee on dollars recovered. Market: we start with US food and beverage brands at $1M to $75M in revenue (about 14,000 companies) selling through KeHE, UNFI, and Albertsons. Deductions are the entry point to order-to-cash, where $2.5T of CPG product flows with no system of action. Team: Bharath Kurapati (CEO; CPG operator at Walmart, Peet's Coffee, and Finless Foods; UC Berkeley MBA), Sai Supraja Malla (CTO; AI and enterprise SaaS for CPG and retail at Sephora, SAP, and PayPal), and Michael Selden (COO; 2x founder, raised $54M).
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