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United Kingdom · London, UK


Finance · Information Technology · Software


1 - 10 employees


Pre Seed

founded in


Fluffy is on a mission to tackle the global pet care crisis that is plaguing the $200bn industry. In the past 5 years, vet costs surged 20%, but only 37% of owners are satisfied with the financial protection they currently have. Fluffy is changing this by offering comprehensive yet affordable well-being plans that protect pets' health as well as owners' finances. By incentivising good care and using behavioural-based underwriting we're creating a new type of insurance company with better distribution and lower loss ratios. Think of it as Vitality but for pets.

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