About Us

Focal Point is a fast-growing startup specializing in procurement orchestration software designed for enterprise companies. Founded in 2020, we’re a team of innovators dedicated to simplifying complex procurement processes. We’re looking for a dynamic and creative Social Media & Digital Content Specialist to join our team and help us craft compelling content that resonates with our B2B SaaS audience.

Job Description

As our Social Media & Digital Content Specialist, you'll be responsible for developing, curating, and executing digital content across platforms, primarily LinkedIn, Facebook, and X (formerly Twitter). Your main focus will be engaging with a B2B audience, especially on LinkedIn, to grow our brand presence and drive engagement. This role requires a strong understanding of content strategy, writing, and design in the B2B SaaS space, with a focus on procurement technology.

Key Responsibilities:

• Content Creation: Design and produce engaging social media content, primarily for LinkedIn, Facebook, and X/Twitter, tailored to B2B SaaS audiences.
• Writing & Editing: Develop clear, concise, and compelling copy for social media posts, blog articles, and website updates. Ensure all content is error-free and adheres to brand voice.
• Content Strategy: Create and manage a content calendar to maintain an active and consistent presence across social media platforms.
• Design: Use Canva and Adobe Creative Suite (preferred) to design visually appealing graphics for posts, ensuring alignment with brand guidelines.
• Analytics & Reporting: Monitor social media performance metrics, provide insights, and recommend adjustments to improve engagement and reach.
• Blog Content: Collaborate with the marketing team to generate and edit long-form blog content, aimed at B2B SaaS procurement professionals.

Preferred Qualifications:

• Proficiency in Canva & Adobe Creative Suite: Ability to create professional-grade graphics and social media visuals.
• Social Media Expertise: Hands-on experience with managing B2B content on LinkedIn, Facebook, and X/Twitter.
• B2B SaaS Writing: Strong writing and editing skills tailored to a B2B SaaS audience, with a specific focus on LinkedIn engagement.
• Video Editing (Preferred): Basic skills in creating or editing video content for social media platforms.
• Generative AI Tools (Preferred): Familiarity with AI content generation tools to optimize and scale content creation efforts.
• WordPress (Preferred): Experience managing and updating WordPress websites.
• Blog & Long-Form Content: Experience writing and editing in-depth blog content geared toward B2B SaaS buyers and decision-makers.

Skills & Experience:

• Strong command of the English language, with excellent writing and editing skills.
• 2+ years of experience in social media management or digital content creation, with a focus on LinkedIn.
• Creativity and a knack for producing engaging, high-quality content.
• Ability to work independently in a remote environment, while maintaining close collaboration with the marketing team.

Why Focal Point? At Focal Point, we’re passionate about creating cutting-edge procurement orchestration solutions that simplify the complexities of enterprise procurement. You’ll join a supportive, innovative team and have the opportunity to make a significant impact on our digital presence as we continue to grow.

Join us at Focal Point and help shape the future of procurement technology!