Locations
United States · Utrecht, Netherlands · Lehi, UT, USA
industry
Health · Internet Services · Mobile, Platforms, and Apps · Software · Sports
Size
1 - 10 employees
Stage
Pre Seed
founded in
2016
Move Ollie is a fitness game that helps people 55 and older exercise more. With Move Ollie, users take a brief assessment to determine their current fitness level, then Move Ollie uses machine learning to deliver an exercise program targeting the user's exact needs. Users complete workouts and earn points to help Ollie, the app's mascot, level up and compete with other users in their community. The Move Ollie team previously grew a consumer fitness company to $1.3MM in annual sales and raised $2MM from Jason Calacanis and Speedinvest before the pandemic hit. During that business, Aaron and Mike, the company's CEO and CTO, noticed that the fast-growing senior population had a very unique set of needs in fitness, and no one was solving those needs well. They enlisted the help of Jim, who had 28 years of experience writing workout programs for seniors to start Move Ollie.
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