Marketing Lead (Sr. Product/Content Marketer)
Getro
Marketing & Communications, Product
Remote
Posted on Jan 4, 2025
Marketing Lead (Sr. Product/Content Marketer)
Global (Remote)
Growth
Remote
Full-time
Getro is the #1 automated job board and network relationship management tool for VC/PE funds, EDOs (chambers of commerce, etc), and Professional Networks.
More than 850+ customers use our SaaS platform to aggregate and promote open roles at the companies they care about and identify high-value business introductions they can make between portfolio companies and professionals in their networks.
As a leader in the newly created network relationship management space, we have big plans to roll out to new markets in 2025!
The Role:
We’re looking for a Marketing Lead (Sr. Product/Content Marketer) to join our early-stage, fast-growing 20 person team.
You’d be our first full time marketing hire, tasked with leading the strategy and execution of how we tell our story, and the stories of our customers, to the world.
You’ll be responsible for creating positioning and copy around new feature launches, leading website refreshes, developing case studies with our customers, and unlocking new channels for customer acquisition.
You’ll collaborate with our Product and Sales teams to orchestrate high-impact GTM launches by becoming an expert on our customers, the market, and the competition, and will use this knowledge to develop compelling messaging and positioning that resonates with our target audience.
As the first full-time marketing hire, this role has high visibility (reporting to our Head of Growth) and requires experience in product marketing, content marketing, and demand gen.
Responsibilities include:
- Supporting product launches from 0 to 1 – partnering with our Product team to determine how we position products and defining our unique value proposition, updating website landing pages, writing newsletter content to educate our customers and the market on Getro, etc.
- Market Research: Conducting market research and competitive analysis to identify market trends, customer needs, and opportunities, and using data-driven insights to inform our marketing strategies and product roadmap
- Defining Getro’s ongoing content strategy across initiatives, personas, and channels to contribute to revenue growth (monthly customer newsletter, blog, sales kit, case studies, reports/ebooks, email, social, video)
- Owning the translation of Getro’s narrative into high-quality pieces of content that capture target messaging, engage customers and prospective customers, position Getro as the category leader, and drive new qualified leads
- Partnering with Customer Success and Experience team to interview current customers and facilitate customer generated content/case studies
- Repurposing existing content from webinars, ebooks, and events into digestible formats for social campaigns, digital ads, and more.
- Conducting keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the website
- Tracking and measure content performance to inform content strategy
- Helping manage the company website and social media platforms
- Supporting Growth team through the development and delivery of sales assets, including sell sheets and pitch decks
- Leveraging the most up to date AI tools to accelerate work and improve outcomes
Who you are:
- You’re an entrepreneurial self-starter with a high sense of urgency and ability to work within undefined processes
- You’re a great communicator and inspiring storyteller who can captivate an audience across multiple formats
- You’re not afraid to experiment with innovative content types and formats that go beyond traditional blogs and ebooks, capturing audience attention in new ways — think engaging social posts, video clips, and audio snippets
- You’re excited to connect with industry leaders and practitioners who can share their wisdom so you can produce relevant, expertise-driven content
Core Requirements:
- 5+ years of experience in marketing focused roles at B2B software companies with less than 100 employees
- GTM execution – experience with product launches
- Track record creating engaging content for thousands of followers
- Experience independently developing and owning a content calendar across multiple channels and content types (newsletters, video channel, social, case studies etc)
- Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content
- Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies
- Required: Experience with Webflow and Hubspot
- Required: Located in MST, CST, or EST time zones
- Preferred: Prior SEO, and social media management experience
Perks:
- Make a serious impact on an early-stage team. You’ll be our first full-time marketing hire and have the support of our leadership team to drive this area of the business.
- Work remotely for a company with an intentional, healthy remote culture and team members from 7 countries
- Competitive compensation package
- $115-130k depending on location and experience
- Employee Stock Options
- Monthly co-working stipend and attractive health insurance options
First name *
Last name *
Email *
LinkedIn URL *
Resume *
Click to upload or drag and drop here
Where are you based & what time zone are you in?
Tell us about your remote experience (for example: # of years, distributed team, async working style...)
Have you worked at a Seed Stage/Series A company or a company with less than 50 employees?
How many years of Product/Content marketing experience do you have?
Do you have experience with Webflow and Hubspot?
Req ID: R31
