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Influencer Marketing Manager

GlossGenius

GlossGenius

Marketing & Communications
New York, NY, USA
Posted on Tuesday, May 21, 2024

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 70,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

The Go To Market team is responsible for creating new ways of driving audience and incremental revenue across all platforms for GlossGenius. As the Influencer Marketing Manager, you will design, drive, and manage influencer campaigns featuring GlossGenius members that engage our audience across numerous social platforms, with an emphasis on establishing brand and community moments for large-scale reach of GlossGenius.

You'll report to the Social Media Manager and must be commutable to our NYC office. This role will operate in a hybrid environment with 2 days per week in our New York City office (Tuesdays & Thursdays).

What You’ll Do

  • Source and manage a customer-influencer pipeline for social media & marketing content, including short and long-term brand ambassadors
  • Manage UGC as well as bite-sized content ideation and delivery from influencers
  • Set and manage influencer campaign budgets and contracts
  • Manage the end-to-end production of customer-influencer content to power large-scale campaigns, including writing scripts and content briefs, providing actionable feedback, and overseeing edits in partnership with the Creative Team
  • Identify and collaborate with relevant micro and industry-relevant influencer partners for brand moments and activations across social; scout new talent for events and collaborations with our community
  • Drive engagement and build awareness and loyalty for the GlossGenius brand
  • Uphold the GlossGenius brand and ensure brand safety by establishing influencer guidelines and best practices

What We’re Looking For

  • 3+ years dedicated experience in influencer marketing on social media, preferably in the beauty, wellness, or tech space
  • Proven success growing audiences across various social media platforms with influencer programs & campaigns
  • Experience running large-scale social media influencer campaigns and building brand ambassador relationships
  • Experience creating influencer content briefs and scripts for video UGC (campaign and idea generation, scripting, content feedback, etc.)
  • A passion for social media and deep understanding of the digital marketing landscape
  • A passion for the beauty and wellness industry (particularly salon and spa businesses) and a deep understanding of their operations and challenges

Benefits & Perks

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially covered by GG
  • Fertility and adoption benefits via Carrot and Kindbody
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office stipend
  • Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.

The starting base salary for this role in NYC is between $90,000-$120,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.

Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.