Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide – from small independent shops to some of the largest ecommerce brands in the world.

We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without the need for complex onboarding. Gorgias offers its users a unified platform to manage every aspect of their customer support on every channel.

We can automate 60% of a brand’s support so that agents can focus on high-value conversations and driving sales. Plus, we offer purpose-built marketing tools to help merchants convert more shoppers into customers, driving GMV.

About the Role

The Director of Go-To-Market will spearhead the launch of our Marketing Suite in the Ecommerce market. This role is about more than just launching a product—it's about unlocking a new growth channel, redefining our go-to-market approach, and creating meaningful impact for marketers in the eCommerce space.

As the leader of this initiative, you will own the go-to-market strategy, influence the product roadmap, and lead a cross-functional team comprising CSMs, AEs, and Solutions Consultants. Collaborating closely with sales, product, and marketing teams, you’ll drive alignment, ensure a successful launch, and develop a repeatable sales motion to acquire stand-alone Marketing customers and expand our market presence.

If you’re someone who thrives in uncharted territory, loves solving hard problems, and is motivated by building from scratch, this role is for you.

What You’ll Do

• Develop a Marketing GTM Playbook: Craft and execute the initial strategy to position the Marketing Suite as a must-have solution for eCommerce marketers.

• Build and Validate ICPs: Identify ideal customer profiles (ICPs) within the marketing audience, working closely with Product and Marketing to refine messaging and positioning.

• Drive Adoption Among Marketing Stakeholders: Engage with marketers to deeply understand their needs, challenges, and goals, and articulate how the Marketing Suite solves their most pressing problems.

• Partner with the Sales Team: Work directly with AEs and BDRs to tailor outbound strategies targeting marketers and build a repeatable playbook for outreach.

• Iterate Quickly: Use data and feedback to continually refine messaging, sales motions, and product positioning, ensuring alignment with the market.

• Collaborate Cross-Functionally: Partner with Product, Customer Success, and Marketing teams to align on strategies and ensure a seamless go-to-market process.

• Establish Thought Leadership: Represent Gorgias at industry events and forums, building credibility and awareness within the marketing community.

• Lay the Foundation for Scale: Establish the framework for scaling our marketing GTM motion, including hiring and enabling future team members.

Who You Are

• Entrepreneurial and Curious: You excel in ambiguity and are eager to solve challenges with creativity and resourcefulness. You’re deeply curious about marketers’ needs and how to solve them.

• Strategic Builder: You’ve successfully developed GTM strategies for new products or audiences, especially in the SaaS space. Experience targeting Marketing or adjacent stakeholders is a huge plus.

• Customer-Centric Problem Solver: You prioritize listening to customers, digging into their pain points, and crafting solutions that resonate.

• Experienced Leader: 5+ years in sales, GTM, or similar roles, with experience leading cross-functional initiatives or teams.

• Data-Driven: You use metrics and insights to make decisions and iterate on strategies. SQL or analytics experience is a bonus.

• Collaborative Influencer: You have a track record of working closely with Product, Marketing, and Sales teams, effectively aligning goals and driving execution.

• Exceptional Communicator: You can clearly articulate complex ideas, both in writing and in person, and you excel in engaging C-level stakeholders.

• Results-Oriented: You’re focused on driving outcomes and achieving ambitious goals, without losing sight of long-term vision.

Why Join Us?

At Gorgias, this isn’t just a job—it’s a chance to build something entirely new. The Marketing Suite is critical to our growth, and as the leader of this team you will have a clear impact on the businesses growth. You’ll shape how we break into a new audience, define the playbook for success, and set the foundation for future growth in a high-impact, high-visibility role.

We already have deep relationships with eCommerce businesses through our CX products. This role leverages that trust to expand into a new and exciting space. Join us to lead the charge, solve meaningful challenges, and make a tangible impact on the trajectory of Gorgias.

Perks and Benefits

• 🏖️ 5-week vacation (We follow each country's appropriate PTO Laws)

• 🤕 Paid sick leave

• 🧸 Paid parental leave (16 weeks)

• 💻 MacBook Pro

• 🍽️ Daily lunch stipend - $300 USD/month

• 🏥 Health insurance with up to 100% of premiums paid for employees - Blue Shield & Kaiser (CA only) explore our plans

• 👵🏼 Retirement: Gorgias contributes to your 401k 100% of the first 3% of deferred W-2 income, 50% of the next 2% of deferred W-2 income.

• 💆🏻‍♀️ Get up to $700 to set up your workstation at home (working from home should feel breezy)

• 📚 Get up to $2000 of learning material per year (includes books, courses, training sessions that are easily identified and linked with your job scope. This also covers individual coaching!)

• 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats! (Here is the photo album from our last company retreat in Mexico in 2022, when we were a total of 200 people!)

More cool things to know about Gorgias... 😁

• Raised our Series C-2 for $29M in May 2024: Article Here ⬅️

• We went from 0 to 15,000+ merchants using our platform since 2016

• We have a 4.3 rating on Glassdoor & 4.7 Comparably culture score

• What our customers are saying: apps.shopify.com/helpdesk#reviews

• Other positions: gorgias.com/about-us/jobs

• Discover the Gorgias Platform

• Learn about our Compensation Policy

Diversity, Equity, and Inclusion at Gorgias

At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.

We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!