What we do: Ground is an AI-enabled platform that uncovers untapped revenue for next-gen consumer companies. We’re creating an ecosystem that reshapes how businesses grow and scale. At Ground, we are reimagining and building the future of growth for the next million consumer businesses changing the world.

From the tools, community, and resources needed to help businesses around the world achieve their visions at scale, Ground powers the experiential consumer. From services, experiences, to product businesses, Ground serves 100+ companies processing over 4 billion data points monthly, in order to add new customers, convert bounced visitors, and predict next purchases for hyper retention. Who we are: We’re supported by great customers and investors, having raised from world class investors such as Techstars, Ulu Ventures, Female Founders Fund, Transpose Platform, and amazing angels who have built and backed many unicorns.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

www.joinground.com

This is an incredible opportunity where you will be working directly with the founding team. You will be amongst a world-class team with experience from BCG, early investors in Y Combinator, early NuBank (NYSE: NU), Zendesk, Hims & Hers, and many more. This is the first marketing hire after the founder CD.

The Ground AI team has built numerous consumer companies, including a couple of unicorns. Despite Ground being a B2B SaaS, we operate more like a consumer company and are driven by the very best: our customers. Ground customers includes some of the world's most innovative consumer companies. In this role, your voice and style will be experienced in front of thousands of consumer companies, including major brands like Disney, Equinox, and Sephora. This is an opportunity to push the boundaries of your creativity in the dynamic and fast-paced environment of a startup. Sink of swim, baby…or something like that.

Hours: 10-15 hours per week

What will you do?

Projects

Grounded Insights Podcast: Help liaise, strategize, and schedule, and repurpose bi-weekly interviews with C-suite and innovative leaders

Hot seat video series: Help liaise, strategize, and schedule, and repurpose weekly interviews with innovators building in consumer (TikTok type series)

Newsletter: Own the weekly newsletter from researching to writing

Orchestrate

Content strategy

Coordinate and manage the editorial calendar, execute, and ensure that deadlines are met across channels (email marketing, blog, and social media including LinkedIn and Twitter/X)

Create

Content creation

Research, and draft the weekly newsletter with topics important for brands and their marketing teams

Support the coordination of content (Instagram and LinkedIn; videos, articles, podcast shares) by collaborating within cross-functional teams, including designers and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines

Create and manage content distribution channels, including email newsletters, website, social media accounts, and third-party platforms, to increase reach and engagement

Engage via social media with customer accounts (brands) supporting their work on behalf of Ground

What we’re looking for

You’re digitally extroverted. In other words, you build relationships with people on the internet effortlessly, and your personality shines online just as well as offline.

Excellent verbal, written, and design communication: You know how to adapt brand voices knowing how to break down complex and (boring, oops!) concepts like AI and B2B SaaS for anyone to understand. You have a knack for creating elevated brand content despite the category (we may be software, but can you appeal to the standards of the very best in consumer? the very best in DTC?)

You’re multifaceted. Multi-talented. You’re highly creative paired and yet possess incredibly rigor, focus, and organizational skills where beyond strategy, you can execute by writing, and creating across mediums (written, photos, videos) pushing the boundaries of content.

Scrappy, humble, hungry, will do whatever it takes!!! You’re able to make something look and feel amazing with very little resources. You thrive in chaos with very little hand holding and instructions wanting to have an impact through content. You can drive narratives and support sales and customer success by taking something small and making it look much bigger than it is through creative storytelling. You can work with those around you to humbly put the team above yourself - always.

What skills you should have

2+ years of content marketing design, storytelling and strategy experience (LinkedIn, Twitter/X, Instagram, email marketing with tools like Flodesk, Canva, Riverside, iMovie, etc.)

You are HUNGRY, HUMBLE, and ELEVATE those around you while crushing goals

Strong work ethic, resilience, and humble eagerness to learn; You thrive working in a fast-paced environment, with little instructions, and get the job done no matter what.

A demonstrated ability to produce engaging video and static content for social media with knowledge of, passion for, and experience with social media platforms, both established and emerging

Company values:

Ubuntu: “I am because we are”

Excellence through intellectual humility

Move with urgency and focus

Challenge limits and think critically

We value differences

We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months!

Ready to apply?

Send the following with Subject Line “COORD” to hello@joinground.com

CV

LinkedIn profile

Any portfolio work (optional)

Hiring manager: Kat Garcia https://www.linkedin.com/in/katgarciaonline/

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