🏎️Founding Account Executive
Ground AI
Sales & Business Development
USD 120k-200k / year + Equity
Posted on Jul 13, 2025
Founding Account Executive
About Ground
Ground is the AI revenue engine for consumer brands. We uncover untapped revenue by automating high-performance email, SMS, and on-site experiences that convert shoppers into lifelong customers. We help brands go from “blast-and-pray” to predictive and precise—without needing to lift a finger.
We power 100+ brands and process over 4 billion data points monthly to drive conversion, retention, and growth. Backed by world-class investors including Techstars, Ulu Ventures, Female Founders Fund, and top-tier angels, Ground is building the future of AI-first commerce.
Our Mission: Elevating businesses worldwide by uncovering their hidden potential
The Opportunity
We're hiring an Account Executive (AE)—a scrappy, resourceful, and ambitious seller who can close deals like a founder. You'll be on the frontlines of our go-to-market motion, selling a product that’s already delivering results and loved by brands.
This isn’t a paint-by-numbers sales role. You’ll build pipeline, run founder-style discovery calls, and close deals with minimal structure. You’ll help shape our sales motion, experiment with messaging, and be trusted to bring in the right customers.
You will work directly with the founders and early customers. If you’ve ever wanted to be part of building the next breakout SaaS company, this is your shot.
What You’ll Do
Own the full sales cycle — prospect, qualify, demo, close
Run founder-quality discovery calls: strategic, consultative, value-focused
Manage a pipeline of fast-moving SMB and mid-market deals
Collaborate closely with the co-founders and sales lead to refine ICP, messaging, and playbooks
Work cross-functionally with Customer Success and Product to ensure seamless handoffs and implementation
Be the voice of the customer, constantly sharing market feedback and competitive insights
Help build internal sales processes, CRM hygiene, and outbound cadences
Represent Ground at events, customer meetings, and happy hours — IRL and virtual
Who You Are
You’d Crush This If You:
Would buy from yourself — you're likable, credible, persuasive
Thrive in ambiguity — you're scrappy and don’t need hand-holding
Have experience in high-velocity sales to SMB or mid-market clients
Understand the ecomm brand buyer and speak their language
Obsess over customer value, not just features
Are driven by results and have a track record of consistently beating quota
Embrace feedback like oxygen and adapt quickly
Ask smart, strategic questions that uncover pain and urgency
Have a founder's mindset — you think like an owner and move with urgency
Can speak to metrics like CAC payback, conversion rates, AOV, LTV
Bonus Points If You Have:
Sold to Shopify merchants or DTC brands
Worked at a startup before Series A
Experience with tools like Shopify, Klaviyo, Postscript, Attentive, etc
Created your own outbound cadences or messaging from scratch
Red Flags (We Respectfully Pass If):
You blame past performance on “bad leads” or “weak product”
You need a big brand to close deals
You talk more about features than customer outcomes
You haven’t done your homework on Ground before the interview
Why Join Ground
Build something big early: You’ll be one of the first sales hires shaping a generational SaaS company
Own real equity: Join a venture-backed rocketship with meaningful upside
Learn from the best: Work with ex-VCs, seasoned operators, and top-tier investors
Go global: We've held retreats in Barcelona, Munich, Portugal, and Montreal (you’ll help choose the next one)
Work with incredible brands: Our customers are some of the most exciting DTC companies in beauty, wellness, and personal care
Our Values
Company values:
Ubuntu: “I am because we are”
Excellence through intellectual humility
Move with urgency and focus
Challenge limits and think critically
We value differences
What we offer
Competitive compensation package including base salary, uncapped commission, and equity. On-Target Earnings (OTE) range from $120k to $200k.
This range reflects the opportunity to earn significant upside through performance, with equity aligning incentives for long-term growth.
Benefits: Excellent medical, dental and vision benefits
Location: New York City (on-site)
Offsite Retreats: We’ve been to Barcelona, Munich, Portugal, and Montreal - decide where we go next!
Team activities: Lunches, dinners
Unlimited PTO
Access to a world-class network: You'll gain invaluable insights from legendary investors, operators, and leaders. You'll also be exposed to the minds behind venture studios that built Liquid Death, as well as investors from Serena Williams' fund, Initialized, and 776, founded by Garry Tan and Alexis Ohanian.
We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months!
Ready to Apply?
Shoot your CV to hello@joinground.com
Include a short note or Loom video on why you’d buy from yourself — and why you’d bet on Ground.
