🏍️Sales Development Associate
Ground AI
Sales & Business Development
USD 75k-120k / year + Equity
Posted on Jul 13, 2025
Sales Development Associate
About Ground
Ground is the AI revenue engine for consumer brands. We uncover untapped revenue by automating high-performance email, SMS, and on-site experiences that convert shoppers into lifelong customers. We help brands go from “blast-and-pray” to predictive and precise—without needing to lift a finger.
We power 100+ brands and process over 4 billion data points monthly to drive conversion, retention, and growth. Backed by world-class investors including Techstars, Ulu Ventures, Female Founders Fund, and top-tier angels, Ground is building the future of AI-first commerce.
Our Mission: Elevating businesses worldwide by uncovering their hidden potential
⚡️ The Role
We’re looking for our first SDR—a hungry, gritty, and fearless door-opener who will build the foundation of our outbound sales engine. You’ll be the first touchpoint for some of the most exciting brands in the world, owning top-of-funnel outreach, generating pipeline, and setting the tone for Ground’s next chapter of growth.
You’ll report directly to the founders and work side-by-side with AEs and our growth team to create and close opportunities. You’ll experiment with messaging, craft outreach strategies, and develop into a world-class closer.
If you're competitive, coachable, and love the thrill of turning “never heard of you” into “let’s talk” — we want to hear from you.
What You’ll Do
Prospect and engage potential brand leads via email, LinkedIn, and cold calls
Craft smart, compelling outreach that resonates with founders, marketers, and ecommerce operators
Work hand-in-hand with AEs to generate qualified meetings and build pipeline
Constantly test and refine messaging, channels, and cadences
Own and exceed KPIs around emails sent, calls made, meetings booked
Work in HubSpot (CRM) and sales enablement tools to manage lead flow and follow-up
Help build outbound systems from scratch — nothing is set in stone yet
Be the first impression of Ground for many high-growth brands
Learn how to sell like a founder — and get ready to grow into an AE role
Who You Are
You’d Be Great If You:
Love to win more than you hate to lose — and you really hate to lose
Are comfortable with rejection and bounce back fast
Have something to prove and are hungry to level up fast
Speak clearly, confidently, and know how to take control of a conversation
Ask thoughtful questions and listen with intent
Are obsessed with metrics and improvement — you track your performance like a pro athlete
Are naturally curious about startups, AI, ecommerce, or marketing tech
Can juggle a high volume of outreach and stay organized
Want to work hard and grow fast — this role is a launchpad, not a parking lot
Bonus Points If You Have:
Experience in cold calling, door-to-door sales, Cutco-style sales, or recruiting
Backgrounds in athletics, military, retail, hospitality, or teaching
Previous SDR or BDR experience at a SaaS or startup
Familiarity with Klaviyo, Shopify, or DTC brand marketing
Outbound writing samples or copy you’ve created (email scripts, LinkedIn DMs, etc.)
Red Flags (We’ll Pass If):
You blame your last manager, product, or team for poor performance
You aren’t coachable or open to feedback
You don’t ask any questions about Ground or the role
You show up to the interview with low energy or vague answers
You just want a “job”—not a challenge
Why Join Ground
Own your future: This is the fastest path to becoming a killer AE or startup leader
Learn from founders: Get 1:1 coaching from proven operators, ex-VCs, and sellers
Sell a hot product: We’re delivering real results to high-growth brands in beauty, wellness, and ecommerce
Be part of something big: We're building a generational company—this is a rare early-stage opportunity
Go global with us: We’ve held retreats in Barcelona, Munich, Montreal, and Lisbon (you’ll help pick the next one)
Our Values
Company values:
Ubuntu: “I am because we are”
Excellence through intellectual humility
Move with urgency and focus
Challenge limits and think critically
We value differences
What we offer
Competitive compensation package including base salary, uncapped commission, and equity. On-Target Earnings (OTE) range from $75k to $120k.
This range reflects the opportunity to earn significant upside through performance, with equity aligning incentives for long-term growth.
Benefits: Excellent medical, dental and vision benefits
Location: New York City (on-site)
Offsite Retreats: We’ve been to Barcelona, Munich, Portugal, and Montreal - decide where we go next!
Team activities: Lunches, dinners
Unlimited PTO
Access to a world-class network: You'll gain invaluable insights from legendary investors, operators, and leaders. You'll also be exposed to the minds behind venture studios that built Liquid Death, as well as investors from Serena Williams' fund, Initialized, and 776, founded by Garry Tan and Alexis Ohanian.
We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months!
Ready to Apply?
Shoot your CV to hello@joinground.com
Include a short note or Loom video on why you’d buy from yourself — and why you’d bet on Ground.
