Ground is the AI revenue engine for consumer brands. We uncover untapped revenue by automating high-performance email, SMS, and on-site experiences that convert shoppers into lifelong customers. We help brands go from “blast-and-pray” to predictive and precise—without needing to lift a finger.

We power 100+ brands and process over 4 billion data points monthly to drive conversion, retention, and growth. Backed by world-class investors including Techstars, Ulu Ventures, Female Founders Fund, and top-tier angels, Ground is building the future of AI-first commerce.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

⚡️ The Role

We’re looking for our first SDR—a hungry, gritty, and fearless door-opener who will build the foundation of our outbound sales engine. You’ll be the first touchpoint for some of the most exciting brands in the world, owning top-of-funnel outreach, generating pipeline, and setting the tone for Ground’s next chapter of growth.

You’ll report directly to the founders and work side-by-side with AEs and our growth team to create and close opportunities. You’ll experiment with messaging, craft outreach strategies, and develop into a world-class closer.

If you're competitive, coachable, and love the thrill of turning “never heard of you” into “let’s talk” — we want to hear from you.

What You’ll Do

Prospect and engage potential brand leads via email, LinkedIn, and cold calls

Craft smart, compelling outreach that resonates with founders, marketers, and ecommerce operators

Work hand-in-hand with AEs to generate qualified meetings and build pipeline

Constantly test and refine messaging, channels, and cadences

Own and exceed KPIs around emails sent, calls made, meetings booked

Work in HubSpot (CRM) and sales enablement tools to manage lead flow and follow-up

Help build outbound systems from scratch — nothing is set in stone yet

Be the first impression of Ground for many high-growth brands

Learn how to sell like a founder — and get ready to grow into an AE role

Who You Are

You’d Be Great If You:

Love to win more than you hate to lose — and you really hate to lose

Are comfortable with rejection and bounce back fast

Have something to prove and are hungry to level up fast

Speak clearly, confidently, and know how to take control of a conversation

Ask thoughtful questions and listen with intent

Are obsessed with metrics and improvement — you track your performance like a pro athlete

Are naturally curious about startups, AI, ecommerce, or marketing tech

Can juggle a high volume of outreach and stay organized

Want to work hard and grow fast — this role is a launchpad, not a parking lot

Bonus Points If You Have:

Experience in cold calling, door-to-door sales, Cutco-style sales, or recruiting

Backgrounds in athletics, military, retail, hospitality, or teaching

Previous SDR or BDR experience at a SaaS or startup

Familiarity with Klaviyo, Shopify, or DTC brand marketing

Outbound writing samples or copy you’ve created (email scripts, LinkedIn DMs, etc.)

Red Flags (We’ll Pass If):

You blame your last manager, product, or team for poor performance

You aren’t coachable or open to feedback

You don’t ask any questions about Ground or the role

You show up to the interview with low energy or vague answers

You just want a “job”—not a challenge

Why Join Ground

Own your future: This is the fastest path to becoming a killer AE or startup leader

Learn from founders: Get 1:1 coaching from proven operators, ex-VCs, and sellers

Sell a hot product: We’re delivering real results to high-growth brands in beauty, wellness, and ecommerce

Be part of something big: We're building a generational company—this is a rare early-stage opportunity

Go global with us: We’ve held retreats in Barcelona, Munich, Montreal, and Lisbon (you’ll help pick the next one)

Our Values

Company values:

Ubuntu: “I am because we are”

Excellence through intellectual humility

Move with urgency and focus

Challenge limits and think critically

We value differences

What we offer

Competitive compensation package including base salary, uncapped commission, and equity. On-Target Earnings (OTE) range from $75k to $120k.

This range reflects the opportunity to earn significant upside through performance, with equity aligning incentives for long-term growth.

Benefits: Excellent medical, dental and vision benefits

Location: New York City (on-site)

Offsite Retreats: We’ve been to Barcelona, Munich, Portugal, and Montreal - decide where we go next!

Team activities: Lunches, dinners

Unlimited PTO

Access to a world-class network: You'll gain invaluable insights from legendary investors, operators, and leaders. You'll also be exposed to the minds behind venture studios that built Liquid Death, as well as investors from Serena Williams' fund, Initialized, and 776, founded by Garry Tan and Alexis Ohanian.

We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months!

Ready to Apply?

Shoot your CV to hello@joinground.com

Include a short note or Loom video on why you’d buy from yourself — and why you’d bet on Ground.

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