Demand Generation Marketer
H2Ok Innovations
Marketing & Communications, Sales & Business Development
Posted on May 13, 2025
MarketingSomerville, MAHybrid
Growth Marketing Specialist
About Us
At H2Ok Innovations, we're leading the charge in cleantech innovation, reshaping process industrials and manufacturing to drive operational efficiency and sustainability for our world’s most foundational industries. Powered by our H2Ok AI models and state-of-the-art sensors, our solutions optimize facility performance across various processes, including process manufacturing, production, water management, energy reduction, and waste minimization. Based at Greentown Labs, North America's premier cleantech innovation community, we're a woman-founded startup backed by renowned investors like Construct Capital, 2048 Ventures, and Flybridge Capital. Our groundbreaking technologies have earned accolades and adoption from industry giants like Unilever, The Coca-Cola Company, ABinBev, and Mitsubishi Electric. We're committed to unlocking untapped data for our customers, empowering them to gain a competitive edge and create Industry 4.0.
Transforming our most foundational sectors of society is hard. Very hard. But we’re building an empire. And empire building is not easy. It’s deeply fulfilling, and you will learn and grow tremendously while driving sustainable impact globally with some of the largest players that make everything we eat, use, and wear. Our culture is to foster extraordinary growth within our teammates. We believe in autonomy, ownership, empowerment, demanding excellence, being mission-driven. We believe in creativity, authenticity, and extraordinary growth. We’re looking for relentless, ambitious, creative, and exceptional people to join our team and build the factory of the future.
As our company scales, we are seeking an enthusiastic, data-driven, results-oriented Marketing Strategist as our first marketing hire to amplify our demand generation and lead conversion objective. This role requires expertise in driving the right metrics, helping create impactful messaging, and craft our public brand in all relevant channels. You’ll be responsible for developing and executing content that tells our brand story, educates our audience, and drives engagement across various channels. This is a hands-on role where you’ll be involved in both crafting content and shaping the strategy behind it. You’ll collaborate with cross-functional teams, from sales to product and engineering, to ensure that all content aligns with our company goals and resonates with our target audience—primarily process manufacturers and industrials. The top success criteria of this role is demand generation and lead conversion. We’re excited to connect with candidates who possess a strong artistic flair and an eye for design, a natural passion for social media, with the ability to leverage all available channels to generate buzz around our technology and strengthen brand awareness.
What You Will Do
About You
Learn How We Think
Benefits
Direct impact on sales, customer, product, and culture.
Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability, Transportation benefit, Health and Wellness benefit, and more.
401k plan with employer matching
Equity
Dynamic, passionate, and inclusive work environment.
Opportunities for growth and professional development.
Access to Greentown Labs' extensive network of cleantech startups.
Location
Hybrid
