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Growth Marketing Manager

Healthie

Healthie

Marketing & Communications, Sales & Business Development
Remote
Posted on Saturday, February 3, 2024

Healthie powers next generation healthcare delivery. We build infrastructure that all healthcare organizations need to perform virtual-first care. Between our EHR, scheduling, and patient engagement solutions, Healthie’s API-first approach makes it easy for organizations of every size to build, customize, and scale their business.

We power thousands of organizations – ranging from small private practices, to digital health startups and multi-billion-dollar healthcare companies. Leveraging Healthie, our customers deliver care to millions of patients, across the full spectrum of healthcare services – from preventative health & wellness to complex chronic care management.

We believe that the future of healthcare delivery is virtual-first, longitudinal, and collaborative. Learn more at https://www.gethealthie.com/

We’re hiring for a Growth Marketing Manager to own and execute Healthie’s top of funnel growth machine.

Role Details: This is a full-time, IC position. You will report to Healthie’s Director of Marketing and work alongside our collaborative team.

Location: New York, NY (hybrid)

Responsibilities

Own and execute Healthie’s top of funnel growth machine for SMBs (from top of funnel through paid conversions), which includes:

  • Paid Media and Organic SEO: Execute omnichannel and retargeted paid media campaigns, SEO for our owned website & social media and project manage execution alongside our content writer, and top of funnel site visit growth.
  • Customer Journey: Optimize website visit to trial, then trial to paid customer conversions, using in-app messaging and other channels, customized at the individual customer type.
  • Content Marketing: Design, write, and implement email campaigns, newsletters, and webinars to drive growth.

Qualifications

  • A track record of success: You have 6+ years in B2B SaaS marketing, and have demonstrated growing revenue with a positive ROI for a PLG product.
  • Data-driven: You understand the relationship between the metrics that drive success & you obsess over how to leverage and improve the primary drivers of ROI.
  • You believe in constant iteration: You constantly find ways to improve campaigns, tweak assumptions, and bring ideas on how to do so.
  • Relentless focus on operational excellence: When you say, you do.
  • Exceptional communication skills, both written & verbal.
  • Strong interpersonal and leadership skills: You care about people - your colleagues, our customers, and everyone around you. People want to work for and with you. You lead with influence, not authority.
  • Subject matter expertise: You love B2B Marketing and aspire to be one of the best in the world.
  • Grit: You have a bias towards execution. You maniacally focus on getting the job done, and nothing slows you down.
  • Mission driven: You have a passion for healthcare and want to work at a place that cares deeply about helping to improve patient outcomes and experiences.
  • Embody Good Citizen Principles: You incorporate Healthie’s values (Respect, Reliability, Resilience) in your work.

Outcomes

  • Demonstrated ROI of Paid and Organic Media: increased trial sign ups and conversions within CAC parameters
  • Increase in growth through omnichannel marketing campaigns: increase site visits and engagement
  • Effective and measurable Content Marketing campaigns

Logistics

This is a hybrid position based within our NYC HQ

U.S. work authorization is required, Healthie does not provide sponsorship.

The base salary for this role is $115,000- $145,000 per year + annual company bonus + equity + benefits

Benefits

  • Competitive salaries
  • Stock options
  • Health insurance coverage (medical, dental, vision)
  • Life and disability coverages
  • FSA and HSA
  • Unlimited vacation time
  • 401(k) plan with company matching
  • Parental leave program
  • Learning & development stipends
  • Fitness membership budget
  • Co-working space budget
  • New work laptop
  • Home office equipment stipend
  • Nutritional coaching

Interview Process

Resume Review

Round 1: Preliminary Interview- 15 minutes (Director of Talent)

Round 2: Hiring Manager Interview- 30 minutes (Director of Marketing)

Round 3: Presentation Interview- 45 minutes (Various)

Round 4: Executive Interview- 30 minutes (COO and CEO joint)

Reference Check

Healthie is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. We're proud to be building a diverse and inclusive environment that encourages collaboration, creativity, and growth. Whatever your background, please apply if this is a role that would make you excited to come into work every day.

Healthie is an e-verify employer.

Healthie is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. We're proud to be building a diverse and inclusive environment that encourages collaboration, creativity, and growth. Whatever your background, please apply if this is a role that would make you excited to come into work every day.