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Product Marketing Manager



Marketing & Communications, Product
Posted on Tuesday, April 16, 2024

Our mission: Healthie powers virtual-first care delivery while improving access to healthcare and enabling better healthcare outcomes through technology.

We build infrastructure that all healthcare organizations need to perform virtual-first care. Between our EHR, scheduling, and patient engagement solutions, Healthie’s API-first approach makes it easy for organizations of every size to build, customize, and scale their business.

Today, we power thousands of organizations – ranging from small private practices, to digital health startups and multi-billion-dollar healthcare companies. Leveraging Healthie, our customers deliver care to millions of patients, across the full spectrum of healthcare services – from preventative health & wellness to complex chronic care management.

We believe that the future of healthcare delivery is virtual-first, longitudinal, and collaborative. Learn more at https://www.gethealthie.com/

Join our team as a Product Marketing Manager, where you’ll develop and execute an incredible product marketing strategy that champions the Healthie Platform both internally (with our team) and externally (to customers and the market). As a robust EHR platform with a rapidly growing Marketplace, Healthie supports a fast-growing team and platform. We’re looking for a Product Marketing Manager who will thrive in this dynamic landscape – helping us to build, release better, and communicate proactively with customers.

If you’re obsessed with Product Marketing, and want to make a big impact, we’d love to hear from you.

Responsibilities: What you’ll be doing and held accountable for:

  • Aggregate internal and external feedback to inform Healthie’s Product Roadmap
    • Be a Product Expert: You’ll gather industry intelligence and work closely with the Product team to stay on top of what our products are, how they benefit our customers, and how they stack up against in the market.
    • Aggregate Customer Feedback: Conduct customer surveys, aggregate and respond to NPS surveys, manage review platforms, and speak with customers to build a repository of opportunities for Healthie’s Product.
    • Organize Team Product Suggestions: Synthesize feedback from our sales, support, and success teams on priorities for Healthie’s Product.
    • Inform Product Roadmap: Analyze customer feedback and team product suggestions to inform product roadmap; specifically each month, pen a memo to Healthie’s leadership team based on findings and your perception of the market’s needs.
  • Enable Smooth Product Releases
    • Plan and Communicate Rollouts: Create proactive and comprehensive release materials for product updates (including in-app communications, e-mail communications, status page updates, and webinars as relevant).
    • Optimize our Rollout Process: Enable Healthie’s full suite of roll-outs, which include progressive rollouts, beta rollouts, features behind feature flags, and features that are enabled for a subset of customers / plan types and always seek to improve these processes for our customers and team
    • Internal Team Knowledge and Training: Coordinate cross-functionally to ensure that our business teams know about upcoming releases, host internal trainings on features that we’re releasing to customers, and produce content that our business teams can use to speak to our releases
    • Serve as the Voice of the Customer: Review Product Designs to provide copy suggestions and serve as another domain expert to deliver features that will delight customers.
  • Own Customer Communications
    • GTM Releases: Develop go-to-market strategies for new product launches or feature updates. You will create marketing campaigns and deliver content collateral designed to drive customer / market awareness; Engage with existing customers through personalized communication channels, such as email newsletters, in-app notifications, and our exclusive community group. Highlight the new feature's benefits and ultimately drive adoption.
    • Customer Communication: Develop educational materials to empower customers to make the most of Healthie’s powerful platform; this may include hosting webinars, building tutorials and in-app guides, drafting knowledge base articles, and more. Amongst other initiatives, you own the drafting and publication of our monthly product newsletter.
    • Demonstrate Outcomes: Work with Product Managers and Growth Marketing to identify key performance indicators (KPIs) and track the success of product launches and marketing campaigns. Use data to make informed decisions and iterate on strategies.

Qualifications: What we expect from you:

  • 6+ years relevant work experience
  • 3+ years working directly in a Product or Product Marketing role in healthcare
  • SaaS B2B experience preferred
  • Demonstrated ability to become a domain expert in your product
  • Experience partnering with Product teams across the product lifecycle, from roadmap planning, to rollout processes
  • Experience bringing new features to market, with a clear GTM strategy
  • Comfortable working with Product data to understand how to target users for specific product marketing messages & communicate data insights from results
  • Ability to project manage your tasks and the tasks of others including prioritization, scheduling, and organization
  • Strong writing skills & a love for copywriting (must have)
  • Startup experience ++

Why you’ll love working at Healthie:

  • High caliber team: make an impact on something that truly helps people alongside an incredible, high performing team
  • Respectful culture: Egos get checked at the door! We take immense pride in self awareness and teamwork
  • Big mission: we're expanding access to healthcare and enabling better outcomes through technology
  • Big market and big upside: Our product has strong product-market fit in a huge market with strong demand
  • The challenge: make a big impact by joining a fast-growing team in its early stages of scaling
  • We care about diversity: diversity allows us to build an excellent patient experience. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

In addition to finding people who are truly excellent at what they do, we take our core values at Healthie seriously:

Respect: "Make improvements, not excuses. Seek respect, not attention." We approach our work with a quiet-ego, open-mindedness, and gratitude. We collaborate with kindness and are respectful toward each other and the work we contribute. We embrace diversity of thought as an advantage and create space for differing perspectives and methods. We recognize that no one person is more important than another, no task is beneath us, and each person’s work is valuable to our success.

Resilience: “When the going gets tough, the tough gets going." No matter the challenges or setbacks we face, we find a way to push forward with grit and determination to reach our goals. Together, we are unified in our mission and know no bounds.

Reliability: "With great power comes great responsibility." Healthie builds business-critical, healthcare-critical software, and we take great care to both safeguard client information and ensure that our platform and team are able to handle anything that comes our way. We show up for our team, our customers, and our product with reliability. We say what we mean, and we do what we say.


Location: Remote United States with preference for NYC/hybrid

This is a full-time position.

U.S. work authorization is required, Healthie does not provide sponsorship.

The base salary for this role is $108K-$135K per year + annual company bonus and benefits

The target salary range for this position is part of a competitive total rewards package. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

An overview of Compensation, Equity, & Benefits Provided by Heathie

We believe in supporting the personal and professional success of our team members, and offer a three-part package to our employees. Note: We will continue to improve on these benefits, so the below list is always subject to change.

Part 1: Compensation and Rewards:

  • Base Salary: A competitive salary in line with your experience & industry standards. Our People & Finance teams benchmark all salaries using Pave. Pave provides real-time data and compensation management workflows that enable us to make fair and defensible compensation decisions.
  • Stock options: In addition to competitive and benchmarked salary, Healthie offers equity with a traditional 4 year vesting schedule, and a one year cliff.
  • Company-wide, performance bonus: We offer employees an annual company-performance basis according to our revenue goals. If Healthie succeeds, you succeed.
  • Retirement Planning: Employer sponsored 401(k) match of up to 4%
  • Commuter Benefits: Use pre-tax dollars that are deducted directly from your paycheck, so you can get to work with a little less effort.

Part 2: Health and Wellness for you and your family:

  • Medical, Dental, Vision: benefits start on the first day of the month following your start date. Healthie provides $520./ per month stipend toward your healthcare premiums which fully covers most plan options for the employee and part of the dependents premium. HSA and FSA plans available.
  • One Medical: You and your dependents also receive an individual One Medical account which is valued at $199/year per user (available in select locations)
  • Nutritional Care: Access to Nutritional Coaching through one of our nutritional care partners
  • Mental Healthcare: Access to Talkspace for Mental Healthcare with Aetna Medical enrollment, 1 year membership + 1 live video visit/month and unlimited messaging.
  • Virtual Care: Access to Teladoc for 24/7 virtual care. Membership is free, regular copays apply.
  • Sick Days and Medical Leave: Take the time you need to recover when you’re sick. Healthie provides 7 days paid medical leave if you’ll be away from work due to illness or injury for more than 7 consecutive work days.
  • Fitness Perk: Monthly Fitness Stipend, $40./ per month towards gym memberships, fitness classes, massage, etc.
  • Summer Fridays: Flexible Friday afternoons from Memorial Day to Labor Day
  • Parental Leave: 16 weeks of paid parental leave
  • Fertility Care: Access to fertility care support through Kindbody, 20% of all services, regular copays apply.
  • Additional Coverage: Life and disability coverages
    • Employer-Paid Life and AD&D: Basic life Insurance so you and your loved ones are covered in case something happens.
    • Employer-Paid Short Term Disability Insurance: If you’re disabled from illness or injury for a short period of time, this policy will make sure you’re financially covered up to $1000/week, so you can focus on getting better.
    • Supplemental Life Insurance: Offered to everyone on Justworks, this insurance policy gives you extra peace of mind, including automatic deduction

Part 3: A world-class culture you can thrive in:

  • Flexible work environment: 70% of Healthie team members work fully remote and 30% work in a hybrid model from our New York City (Midtown) office
  • Values-driven culture: No ego policy in line with our Core Values: Respect, Resilience, & Reliability
  • Computer: A MacBook is issued to all full-time hires
  • Learning & Development: Up to $400 / each year
  • Coworking Membership: Up to $300 / per month
  • Home Office Stipend: Up to $500 / every other year
  • Open Vacation Policy: flexible paid time off in addition to 12 paid holidays throughout the year

Interview Process

Resume Review

Round 1: Preliminary Interview- 15 minutes (Director of Talent)

Round 2: Hiring Manager Interview- 30 minutes (Director of Marketing)

Round 3: Portfolio Presentation- 45 minutes (Director of Marketing, COO, Chief of Staff)

Round 4: Executive Interview- 30 minutes (COO and CEO joint)

Reference Check

Healthie is an e-verify employer.

Healthie is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. We're proud to be building a diverse and inclusive environment that encourages collaboration, creativity, and growth. Whatever your background, please apply if this is a role that would make you excited to come into work every day.