If you are a Techstars portfolio companyclaim your profile.

Head of Marketing - Germany (all genders)



Marketing & Communications
Berlin, Germany
Posted on Tuesday, March 5, 2024
This is a rare opportunity to join a professional, very successful and well backed start up in Berlin. As Helpling’s Head of Marketing - Germany, you will lead the entire marketing strategy for Helpling’s flagship market.

In detail, your main tasks will be the following:

  • You will report directly to the CEO, taking ownership of a 7 digit marketing budget. You are responsible for the prioritization of resources and projects to drive ROI of our marketing efforts in line with our CAC / CLV targets.
  • You will head the planning, implementation and optimization of all marketing activities to ensure an efficient workflow and proper communication between and across all channels.
  • You will steer the brand strategy for the German market - coordinating messaging, campaigns and channel execution. You will also own the brand evolution in Germany as we continually launch and validate additional home services categories.
  • You will lead an international team of experienced people and agencies and be in charge of managing and controlling campaigns across all channels.
  • You will collaborate with IT, Product Management, Operations and Finance to connect our marketing strategy with overall company goals and objectives.
  • Proven track record of success in a senior marketing role, preferably within a startup or fast-paced environment.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Experience creating strong Brand strategies and executing branded campaigns across multiple channels, including Performance, Social Media, CRM, PR and OOH.
  • Strategic thinking with a creative mindset and a data-driven approach to decision-making.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Experience managing integrated marketing campaigns across multiple channels.
  • Proficiency in marketing analytics tools and platforms.
  • Fluent in English; Good German skills would be a strong plus.
  • The opportunity to take over a key role to drive Helpling's growth targets, working directly with the Managing Director
  • Work-life balance: Trust-based working hours that help you manage your everyday life flexibly - despite the legal deadlines.
  • Personal development: Work in a small team that gives you the opportunity to contribute your individual strengths and ideas and actively shape the future of Helpling.
  • Multicultural team: 120 employees from 27 nations in Berlin that promote different perspectives, professional exchange as well as tolerance for each other and mutual ideas.
  • Mobile-work policy: That gives you the freedom to work regularly from home and at times even from other European countries.
  • Employee discount for Helpling.de, attractive salary, company pension scheme incl. employer contribution, 5 paid child-sick-days, central location in the heart of Berlin (Friedrichstraße), and much more
If this role sounds like you, send us your resume, including your possible start date and salary expectations! You can leave out the application photo.
We encourage you to apply even if you do not yet meet 100% of our expectations listed above. For us, your personality and motivation are just as important as your professional qualifications. We welcome applicants from all backgrounds, regardless of gender identity, sexual orientation, religion, ethnicity, national origin, migration history, marital status, age or disability.
About us

The Helpling Group

Helpling started off with the vision to revolutionize the household service industry. It has grown from a Berlin start-up into an international organization with several brands under its umbrella such as Helpling.de, MySkills Academy, Tiger Facility Services and goodworkvibes. Since 2014, The Helpling Group has expanded into seven different markets across the globe. With different ventures in the household and office service industries, The Helpling Group currently employs over 100 people across its headquarters and four regional offices. Thousands of people use its products, services and platforms every day and the Helpling Group Companies are committed to their mission to enable all their customers to make the most out of their time!