About Us:

Hormona is a data-driven women’s health company on a mission to revolutionize female health. Our award-winning app is the first comprehensive, personalized hormone-tracking platform that helps women understand and optimize their hormonal well-being.

Alongside features like cycle tracking, symptom logging, personalized insights, and expert-backed recommendations, Hormona offers unique at-home hormone tests — giving women unprecedented visibility into their hormone levels and empowering them with actionable, science-backed insights.

As a fast-scaling healthtech startup, we combine science, technology, and compassionate care to transform how women understand and manage their hormones. We’re ambitious, curious, and unafraid to challenge conventions — and we’re looking for someone who shares that spirit.

The Role:

As Marketing & Brand Manager, you’ll be at the heart of Hormona’s growth journey, shaping our brand presence, delivering impactful campaigns, and ensuring our voice resonates with women globally. You’ll be responsible for defining and safeguarding Hormona’s tone of voice, building cohesive brand storytelling, and driving go-to-market strategies for new features, products, and market launches. Most importantly, you will build a standout brand that women trust and love, while developing a strong community that fuels loyalty, advocacy, and growth.

We’re looking for a go-getter who breathes startup life, someone ambitious, resourceful, and unafraid to roll up their sleeves. You thrive in a high-paced, ever-changing environment, love experimenting, and know how to balance creativity with data. If you’re passionate about women’s health and want to make a real impact from day one, this role is for you.

Responsibilities:

Build a Standout Brand

• Define, own, and evolve Hormona’s brand identity and tone of voice to reflect our mission and connect with diverse audiences.
• Ensure consistent, compelling messaging across all channels — from product and campaigns to social and partnerships.
• Develop storytelling that positions Hormona as the go-to platform for hormone health worldwide.

Grow and Strengthen Community

• Build and nurture a strong, engaged community of users, ambassadors, and advocates.
• Oversee community programs, social media, and content initiatives that drive connection and trust.
• Partner with the Community Manager to bring Hormona’s mission to life through events, ambassador programs, and grassroots activations.

Go-to-Market Strategy & Execution

• Collaborate with leadership, product, and commercial teams to design and execute go-to-market strategies for product launches, feature rollouts, and new markets.
• Translate product positioning into bold, creative campaigns that drive awareness, adoption, and engagement.
• Adapt GTM activities to ensure cultural and market relevance.

Marketing & Growth Execution

• Deliver high-impact campaigns across paid, organic, and owned channels.
• Drive user acquisition, engagement, and retention through data-driven strategies.
• Monitor and optimize performance to maximize ROI and impact.

Partnerships & Brand Expansion

• Contribute to influencer and partnership strategies to expand reach.
• Support initiatives that build awareness, credibility, and organic growth.

Qualifications:

• 4–7 years of experience in marketing or brand roles (healthtech, DTC, or wellness a plus).
• Hands on experience building or strengthening a brand and community.
• Proven ability to create and maintain a strong brand voice.
• Experience with go-to-market strategies and multi-channel campaigns.
• Strong mix of creativity + analytical mindset — you love storytelling but back it with data.
• Thrive in a fast-paced startup environment — resourceful, adaptable, and proactive.
• Passionate about women’s health, wellness, and building something that matters.

What we offer you

😊 A friendly, curious, and international working environment with a small, ambitious team

⏰ Flexible working opportunities

🤝 Impact the future of the company

💼 Office space in Stockholm

🌎 Fun meet-ups with the whole team around Europe

⭐️ Play a big role in our mission to improve the future of female health

🌱 Growth opportunities

Ready to help millions of women take control of their hormones?