Role OverviewWe're seeking an Associate Product Marketing Manager to ensure excellence in how our product marketing work is executed, distributed, and adopted across our organization. You'll be responsible for the operational rigor that ensures every launch, every piece of content, and every enablement initiative is complete, polished, and actually used by the teams that need it.This role is designed for someone early in their career who wants to build strong product marketing fundamentals while making immediate impact. You'll partner closely with our Lead Product Marketing Manager to support external marketing, customer-facing team enablement, and launch execution - ensuring everything meets a high quality bar.The ideal candidate has exposure to Shopify and e-commerce, strong attention to detail, and a track record of execution excellence. You're comfortable creating screen recordings, maintaining documentation, following up persistently to ensure adoption, and taking pride in making other teams successful through your work.What You'll OwnProduct Marketing Execution & DistributionExecute and distribute product marketing materials across all customer-facing teams (Support, Success, Sales, and Marketing)Ensure materials are delivered through appropriate channels and are easy to find and useFollow up with teams to confirm understanding and actual usage of product marketing outputsDrive accountability - actively ensure product marketing work lands and gets adopted by the teams that need itMessaging & Competitive AwarenessSupport the development and maintenance of product messaging, positioning statements, and proof pointsMaintain awareness of the competitive Shopify app landscape - understand how Intelligems is positioned relative to alternatives and help ensure that framing is reflected in customer-facing materialsTrack how customers and prospects talk about their problems, and surface language and insights that sharpen our messaging over timeContent Creation & QualityOwn a checklist-driven approach to product launches and updatesCreate and maintain high-quality supporting materials including:Internal one-pagers and summariesHelp center documentation and FAQsTroubleshooting guidesEnablement decks and training materials (Google Slides, built with Claude or another AI tool)Comparison tables and release notesRaise the production quality and professionalism of all product marketing contentEnsure consistency in messaging, terminology, and visual presentationScreen Recordings & Visual ContentCreate and maintain high-quality screen recordings and product walkthroughs using tools like Loom, Screen Studio, Tella, Arcade etc.Maintain consistency in tone, structure, and visual presentation across all video contentBuild a library of reusable visual assets that can be leveraged across teams using AILaunch Operations & CoordinationSupport product launches by tracking deliverables, timelines, and dependencies (Notion, Linear etc.)Coordinate with Core Product and Product Growth teams to ensure materials accurately reflect feature changesEnsure all customer-facing teams are launch-ready and proactively flag any gaps or blockersSupport beta and early-access programs through documentation and internal communicationOwn post-launch follow-up to confirm materials are being used and are effectiveCustomer-Facing Teams Enablement SupportPartner with Support, Success, Sales, and Marketing to ensure teams have accurate, current product informationPrepare materials and logistics for training sessions led by the Lead Product Marketing ManagerReinforce consistent product language and terminology across all customer-facing teamsAct as a point of contact for teams needing product marketing materials or clarificationAdoption & Feedback LoopTrack common questions, confusion points, and adoption friction from customer-facing teams - using tools like Pylon, call recordings (Granola, Attentive, Gong, etc.), and customer surveysSurface insights to the Lead Product Marketing Manager, Core Product, and Product Growth teamsDocument how features are being used in practice based on real customer interactionsHelp identify gaps in enablement materials or areas where clarity is neededWhat You'll BringRequired Experience1-3 years of experience in product marketing, e-commerce operations, brand marketing, content marking, growth marketing, or a related roleGenuine understanding of how Shopify brands operate — You don't just have exposure, you understand how a merchant actually thinks, makes decisions, and runs their store day-to-day. This can come from an internship, early career role, side project, or personal experience.Actively uses AI tools in your work (Claude, ChatGPT, etc.) - You incorporate AI into your day-to-day workflows for writing, research, and documentation. You're comfortable experimenting with new tools and improving how you work through them.Strong written communication skills - You can write clear, professional content with excellent attention to detailDemonstrated ability to execute deliverables independently - Track record of shipping quality work without constant supervisionExperience creating or editing visual content - Screen recordings, presentations, documentation, or light video editingComfortable driving follow-through - You're persistent, organized, and ensure things actually get doneWhat Makes You Successful HereExecution-focused: You're a doer who takes pride in shipping high-quality work on timeDetail-oriented: You catch inconsistencies, incomplete materials, and quality issues before anyone else does and fix them immediately, putting new stop-gaps in placeOrganized and systematic: You naturally use checklists, templates, and frameworks to stay on top of workProactive communicator: You don't wait to be asked, you identify what's needed and make it happenTeam enabler: You care about making other teams successful and get satisfaction from seeing your work get usedQuality-conscious: You want materials to not just be functional, but polished and professionalCurious and eager to learn: You're excited to grow your product marketing skills and expand your scope over timeCollaborative: You work well with cross-functional partners and can navigate competing prioritiesNice to HaveFamiliarity with experimentation, A/B testing, CRO, or analyticsExperience maintaining documentation, help centers, or knowledge bases (Gitbook, Notion etc.)Background in e-commerce, customer success, sales enablement, technical writing, or content marketingUnderstanding of SaaS business models and product launchesWhat Success Looks LikeOperational ExcellenceProduct marketing materials are complete, accurate, easy to find, and consistently used across teamsAll product marketing outputs meet a high bar for clarity, professionalism, and visual qualityScreen recordings and walkthroughs are polished, clear, and reusable across multiple contextsTeam AdoptionSupport, Success, Sales, and Marketing teams consistently rely on product marketing contentTeams proactively use enablement materials rather than asking the same questions repeatedlyInternal training and enablement sessions run smoothly because all materials are prepared in advanceScalabilityProduct marketing processes are documented and repeatableThe team can ship frequent product updates without sacrificing quality or completenessNew team members can quickly get up to speed using existing materials and documentationA Note on CandidatesWe're open to non-traditional backgrounds:If you've worked at a Shopify store in any capacity (even part-time or as a side hustle), have strong writing skills, and are obsessed with execution excellence, we want to hear from you. You'll learn product marketing from experienced leaders while making immediate impact through operational rigor.Bonus points if you've spent 2-3 years as a Growth or E-commerce Manager at a DTC brand and understand experimentation/testing deeply. You can learn product marketing execution, but e-commerce domain expertise and understanding of how merchants think is much harder to teach.Intelligems is committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds.