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Intelligent Layer
Intelligent Layer

We used the Intelligent Layer platform to create a dynamic beer brand, IntelligentX, that Popular Science named the third greatest software innovation of 2016, ahead of WhatsApp encryption and Snapchat Lenses. At its core Intelligent Layer is a dynamic questioning engine that enables businesses to iteratively collect consumer data in a highly engaging manner. This gives those businesses the power to bring their customers closer to the product and into the development cycle. By using Intelligent Layer, businesses are able to know exactly what consumers are thinking about products in real-time and with minimal friction to the consumer. This eliminates the long-lead time of typical market research engagements yet provides far more accurate and up-to-date data. We are expanding the technology to manage all data acquisition required for effective opportunity discovery, product optimization and product validation.

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