ROLE OVERVIEW

The content strategist will define and lead ivee's content approach across channels - building a clear point of view, a consistent voice, and a content engine that positions ivee as the leading name in practical AI education for business.

You will work across social, email, long-form, and campaign content - shaping not just what we say, but how we say it. This is a strategic role with real creative ownership, suited to someone who understands audiences, can spot a good story, and knows how to turn ideas into content that actually gets read.

KEY RESPONSIBILITIES

• Develop and own ivee's content strategy across organic, owned, and campaign channels
• Define and maintain ivee's tone of voice and editorial standards
• Plan and produce content across formats - articles, emails, social posts, case studies, and more
• Work with the marketing team to align content with campaign and business goals
• Build a content calendar and manage production from brief to publish
• Use data to understand what content performs and iterate accordingly
• Identify opportunities to build ivee's authority in the AI and L&D space
• Collaborate with subject matter experts to translate complex ideas into accessible content

WHAT WE'RE LOOKING FOR

• Strong writing skills with the ability to adapt tone across audiences and formats
• Experience developing content strategies that drive measurable results
• Comfortable working in a fast-paced environment with shifting priorities
• Familiarity with SEO principles and content performance analytics
• Interest in AI, technology, or workplace learning is a strong advantage
• Organised, self-directed, and able to manage multiple workstreams at once
• Bachelor's degree or equivalent experien

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