🌱 Our Mission

We make it easy for everyone to build healthy habits and eat more fruit and vegetables by creating innovative products that are highly nutritious, sustainable and delicious. If you’re passionate about health, sustainability, and want to be part of a dynamic and collaborative team, this is the place for you!

🚀 How We Do It

Just 1 in 10 US adults eats the recommended minimum of 5 cups of fruits and vegetables every day. We're helping solve that problem with convenient, organic, and mouth-watering products.

We transform fresh, organic fruits and veggies into handy single-serving meal moments such as:

🥤 Instant Smoothies
🍵 Protein Drinks
🍓 Delicious Snacks

💼 Job Overview

We’re looking for a General Manager - Iberia to join our team and support our International Sales Team with (briefly describe the purpose and impact of this role). You will be the strategic and operational leader for all markets within the Iberian Peninsula, with a focus on driving growth and sales. Your mission will be to expand operations, lead local teams, and ensure operational excellence as we scale our presence in Portugal and Spain. The ideal candidate will have extensive sales management experience, in-depth knowledge of the Iberian retail and HORECA markets, and a strong track record of scaling operations in the region.

📩 This General Manager - Iberia role reports to the General Manager, International.

🧠 What We’re Looking For

• Over 10 years of general management, international expansion, or regional leadership experience, preferably with a strong focus on sales.
  
  
• At least 5 years of experience managing sales teams or commercial operations, with deep knowledge of the Iberian market (Portugal and Spain).
  
  
• Strong experience in the CPG or Retail/Grocery/Convenience sectors, with a focus on direct-to-consumer sales.
  
  
• Entrepreneurial mindset, hands-on and proven success stories in launching and scaling business within the Iberian Peninsula.
  
  
• Strong commercial acumen, with hands-on experience in P&L management and achieving sales targets.
  
  
• Exceptional leadership and team-building skills, with a strategic mindset and focus on results.
  
  
• Proven experience in sales, with a focus on Retail, Horeca, and Pharma channels.
  
  
• Strong relationship-building skills and the ability to communicate effectively with key stakeholders.
  
  
• Excellent knowledge of the Iberian market dynamics, including market trends, customer needs, and competitive landscape.
  
  
• Ability to make fast, effective decisions in dynamic and challenging environments.
  
  
• Fluency in English, Portuguese, and Spanish, with excellent communication skills in multilingual and multicultural settings.
  
  
• DTC (Direct to Consumer) experience is a plus.
  
  
• Comfortable with ambiguity and excited by the challenge of building and scaling operations in new and growing markets.
  
  
• Availability to work from our Cabra Figa office 3 times per week and travel as needed to Portugal and Spain.
  
  

🧾 What You'll Do

• Strategy & Execution: Lead the development and execution of the growth strategy for the Iberian market, working closely with internal teams as Product, Supply Chain, Marketing and Finance teams to ensure sales and operational success.
  
  
• Market Expansion: Evaluate, enter, and scale kencko brand within the Iberian Peninsula.
  
  
• Sales in Key Channels: Drive and execute sales across key channels such as Retail, Horeca and Pharma. This involves developing and implementing tailored sales strategies for each sector, building strong partnerships, and identifying growth opportunities in these areas.
  
  
• Team Leadership: Build, manage, and mentor a high-performing sales team, ensuring strategic and operational alignment between local teams in Portugal and Spain.
  
  
• Data-Driven Decisions: Analyze performance data and customer insights to inform strategic decisions and continuously improve operations.
  
  
• P&L Ownership: Oversee budgets, revenue targets, and profitability for Iberian operations.
  
  
• Localization & Adaptation: Adapt brand messaging, marketing, and operations to meet local market needs and regulatory requirements in Portugal and Spain.
  
  
• Cross-Functional Collaboration: Work closely with all departments to ensure alignment and resource support for local operations.
  
  
• Strategic Partnerships: Identify and manage key local partnerships, vendors, and distributors to ensure effective market penetration and growth.
  
  

🎁 What We Offer

• Permanent Contract
  
  
• Private health insurance, company pays 100% premium for employee
  
  
• 25 days of paid time off per year
  
  
• 9.60€ per day for a meal allowance
  
  
• A casual, dynamic, ambitious, and fun work environment
  
  
• Free nutrition consults
  
  
• Steep discount on kencko products
  
  
• Be part of a B-Corp team that is shaking-up the nutrition industry for the better
  
  

💬 How to Apply

Ready to join a team that’s making healthy easy, fun, and planet-friendly? 🌍🍓

Send us your application in english and let’s build something great together!