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Marketing Manager / Senior Manager

KINETIC

KINETIC

Marketing & Communications
Remote
Posted on Friday, July 5, 2024

About Kinetic

Kinetic is a technology-driven, risk reduction company focused on creating safer working environments for frontline employees. Kinetic is at the forefront of building and incorporating unique technology-driven approaches to support injury prediction, prevention, and management. Our customer base includes both small and large size companies that are trying to decrease injuries in their workforce and create better outcomes for their employees.

We take our products to market in two different ways. First, we offer Workers’ Compensation insurance in a partnership with Nationwide to companies and provide our risk reduction products for free as part of being a policyholder. Second, we sell our unique products directly to very large companies that are self-insured.

Kinetic is backed by leading New York and Silicon Valley venture capital firms and they share our excitement in defining the future of workplace safety. Kinetic is a fully distributed company that values diversity and provides our team members opportunities for growth. We are dedicated to creating an environment where people can share their own backgrounds, experiences, and ideas to produce their best work.

The Role

We are seeking a dynamic and versatile Marketing Manager / Senior Manager to act as a generalist in our business. The work you will do will range across all aspects of the business from brand awareness & thought leadership to product marketing & lead generation. As our first internal marketing hire, you will play a pivotal role in the success of our business and accelerating growth. A successful candidate should have a wide range of marketing experience, be very self-directed, work well with other functional teams in understanding marketing needs, and be very focused on moving what matters The responsibilities of this role include but not limited:

Brand Building and Definition

  • Positioning Kinetic as a thought leader in the space of workplace safety
  • Bringing together our two business units into one identity on our website and LinkedIn platforms

Lead Generation

  • Enhancing messaging & Sales decks
  • Basic SEO and warm inbound tracking
  • Events marketing

Content Creation

  • Working with our product team to build out 1 pagers and similar materials
  • Engaging with our customers to explore product marketing strategies
  • Developing materials such as customer testimonials to support brand identity and customer engagement

Customer Engagement

  • Building out automations for marketing campaigns on new, renewal, and lost customers
  • Developing and executing engagement strategies through webinars and other means
  • Highlighting the value of our products to the customer base, primarily through targeted email campaigns

This is a fully remote position based in the United States.

What you'll do:

  • Develop and manage our brand identity, ensuring consistent and impactful messaging across all channels.
  • Create and execute email drip campaigns to engage our customer base and drive retention, discovery, and new product adoption.
  • Build targeted reports, and automate marketing flows.
  • Establish Kinetic’s authority in the industry through engaging content.
  • Develop and maintain compelling content that demonstrates the ROI of our solutions.
  • Analyze marketing performance data to refine strategies and improve outcomes.
  • Collaborate with cross-functional teams, including sales, distribution, product, and customer success, to ensure cohesive and effective marketing efforts.

What you've done:

  • 5+ years of experience in a marketing generalist role, preferably in a tech-driven environment.
  • Strong proficiency with marketing tools such as HubSpot, Zapier, and Salesforce.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to manage and execute multi-channel marketing campaigns.
  • Experience in brand management, content creation, and website redesign.
  • Analytical mindset with the ability to connect data from various sources and generate actionable insights.
  • Ability to work independently and take initiative in a fast-paced startup environment.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Product marketing experience
  • Ideal candidate will have an MBA

What we offer:

  • $125k-$175k + equity
  • Fully distributed, remote team across all continental US time zones
  • Choose your OS - employees can choose any computer they prefer
  • Medical, dental, and vision insurance
  • 20 vacation days per year
  • 9 federal holidays off
  • Parental Leave
  • HSA with compatible health plans
  • FREE: Health Advocate
  • FREE: Telehealth Membership
  • FREE: OneMedical Account