Web3 Lead Marketer
LiveDuel
Marketing & Communications
Posted on Jun 2, 2023
Web3 Lead Marketer
Web3 Lead Marketer
About LiveDuel
LiveDuel is a DeFi based prediction market purpose-built for Ethereum and uses Polygon as our Layer2 solution to help us scale. LiveDuel is backed by the Adidas family’s investment fund, leADSports and by Techstars.
Education, Experience & Qualifications:
Excellent marketing and community strategy skills with proven expertise (3+ years).
Understand traditional marketing principles and implementation (owned media, PR, paid advertising, email marketing, etc), and can strategize growth activities.
A deep understanding of crypto communities and Web3 users, and what motivates them.
Deep knowledge of top-tier press cycles and existing relationships with editors, journalists and influencers.
Has proven results increasing brand/product awareness and customer acquisition.
Proficient in English, with excellent written and verbal communications skills.
Will be a plus:
Understanding of the blockchain space across multiple ecosystems, such as Ethereum, Polkadot, NEAR, Cosmos, Solana, etc.
An interest in sports and esports
An Interest in markets and market structure
Key Duties & Responsibilities:
Owning the overall marketing strategy for all marketing channels
Building out a team including: Content Lead and Community Manager
Collaborating with the executive team and technical staff to create unique strategic solutions.
Performing user research, crafting positioning/messaging, performing user product education.
Collaborate with our designer to develop creative assets including all brand materials and a brand voice, targeting content and messaging per customer persona.
Collaborate with strategic partners to accelerate market exposure to drive customer acquisition and integrate content on all marketing channels including socials, YouTube channels, Twitch, TikTok, AMAs, coordinating interviews, PR announcements, influencer management and advertising strategy to industry publications.
Develop community across multiple social media channels for size and engagement, such as Telegram, Twitter, Facebook, Instagram, LinkedIn, Reddit, YouTube, etc.
Prepare and carry out lookalike advertising campaigns
Identify emerging PR opportunities, including areas such as executive thought leadership, podcasting, conference participation.
Observe key external events including online events, hackathons and speaking panels for opportunities for growth, partnerships and network expansion.
Follow the development of our competitors.
Identify and engage with influencers and ambassadors; create and manage social partnerships and collaborations.
Prepare weekly and monthly reports summarising and assessing digital and social media traffic and engagement.
Identify and test new channels, content, and strategies that drive brand growth and improve marketing processes.
Benefits:
Fully-remote workforce
Flexible payment methods
Token Equity
Inclusive team and environment
Apply:
Please send an email to
with a copy of your CV/Resume as well as any other information you think might be of benefit.
