Retention Marketing Manager
Lovepop
Marketing & Communications
Remote
Posted on Wednesday, September 4, 2024
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the Role
As the Retention Marketing Manager, your mission is to strategically drive day-to-day operations for the Lovepop.com Email, SMS and Direct Mail Lifecycle programs to ensure our customers have rich engagement with the brand while optimizing for repeat purchase success. The ideal candidate knows how to balance the art and science of Customer Retention and is extremely comfortable with harmonizing data-driven insights with brand guidelines and aesthetics to create effective Lifecycle Marketing programs.
Accountabilities
- Create, manage and own Email, SMS and Direct Mail channel strategies for Lovepop.com to achieve channel revenue and repeat purchase targets.
- Deliver best in class Lifecycle Marketing programs with a consideration for customer behavior, brand aesthetics, seasonality, and inventory availability.
- Responsible for execution of all Email, SMS and Direct Mail campaigns, including blast and triggered. These responsibilities include content planning, briefing, implementation within our campaign orchestration platform(s), and reporting feedback loops.
- With a strong understanding of different user segments, optimize onboarding, post purchase, repeat purchase, winback and other triggered programs across CRM channels.
- Develop and drive Email, SMS and Direct Mail communication plans for new product launches, promotions, and other brand initiatives tailored to both first and repeat purchase.
- Operate with a customer-first approach to all Lifecycle Marketing tactics and tasks. The Lovepop consumer needs to be at the center of everything we do as we work to improve Customer Retention.
- Actively participate in the tracking, forecasting and optimization of Retention KPIs including repeat purchase rates and meaningful customer lifetime value growth.
- Manage an efficient production workflow for CRM campaign content in support of Integrated Marketing calendar initiatives and ensure all assets are aligned with available brand guidelines.
- Leverage multiple platforms’ analytics to monitor campaign performance and continuously optimize user engagement and conversion from owned channels.
- Partner with Product, Site Merchandising, Customer Experience and Operations teams to improve behavior based personalized experiences across all customer touch points.
- Partner with the Senior Director of Lifecycle & CRM to improve the Lovepop.com Loyalty and Referral programs.
Qualifications
- 5+ years’ experience in Email marketing for an e-commerce company including end-to-end campaign execution, strategic planning, automation innovation and personalization development.
- Demonstrated experience in SMS and Direct Mail channel growth through campaign management and orchestration of multi-channel customer journeys.
- Experience leading day-to-day management of and execution in a top-tier CRM platform like Iterable or Braze. Knowledge of Iterable is a strong plus.
- Previous experience building & leading email programs for a brand with over 2M active subscribers.
- Proficient in data analysis and extracting actionable insights, influencing decisions across cross-functional teams.
- Experience with working effectively with digital product, engineering and data teams.
- Ability to clearly and effectively communicate design ideas and solutions to cross-functional partners.
- Exceptional project management skills. Experience managing production workflows across teams both internal to the company and external contract resources is a strong plus.
- Demonstrated ability to prioritize and meet deadlines in a fast-paced environment.
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other
