New Product Development Senior Team Leader
lovepop
Product, People & HR
Da Nang, Hải Châu, Da Nang, Vietnam
Posted on May 14, 2025
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the role
As a New Product Development Team Leader at Lovepop Cards, you will oversee the creation and launch of innovative 3D greeting cards and paper products. Your role involves guiding a product innovation team (five people) through the entire product development lifecycle, from initial concept to market introduction, ensuring alignment with Lovepop's commitment to artistry and customer delight.
Accountabilities
- Strategic Planning
- Innovation and Ideation
- Product Development
- Process Optimization
- Quality Assurance and Testing
- Stakeholder Engagement
Product Roadmap Development: Collaborate with senior leadership (US-VN) to define and maintain a product roadmap that aligns with Lovepop's strategic objectives and market demands.
Risk Management: Identify potential risks in the product development process and develop mitigation strategies to ensure project continuity and success.
Idea Generation: Foster a culture of creativity by organizing brainstorming sessions and workshops to generate innovative product ideas.
Feasibility Analysis: Evaluate the technical and financial feasibility of new product concepts to determine their viability and alignment with company goals.
Oversee the development process, including concept approval, technical data sheet/ technical drawing/ artwork creation, prototyping, testing, and final production.
Partner with internal teams (US Merchandising, US-VN Design, R&D, Procurement, Product Setup, Marketing, and Supply chain) to coordinate resources and ensure seamless execution.
Evaluate and optimize manufacturing feasibility and scalability for new products.
Continuous Improvement: Implement best practices and process improvements to enhance the efficiency and effectiveness of the product development lifecycle.
Documentation: Ensure all aspects of product development are thoroughly documented, facilitating knowledge sharing and compliance with industry standards.
Collaborate with the QA team to ensure all new products meet Lovepop’s high-quality standards for design, materials, and durability.
Oversee prototype and sample testing, ensuring customer-centric usability and visual impact.
Collaborate with the Compliance team to ensure all new products comply with 3rd parties’ regulations
Customer Feedback Integration: Actively seek and incorporate internal/ external customer feedback into product development to ensure offerings meet or exceed customer expectations.
Vendor and Partner Collaboration: Build relationships with external vendors and partners to leverage additional expertise and resources in the development process.
Qualifications
- Educational Background: Bachelor's degree in Product Design, Engineering, Business, or a related field; advanced degrees are a plus.
- Experience: 5+ years of experience in product development, ideally in the greeting cards, gifting, or consumer goods industries.
- Technical Proficiency: Familiarity with design software and an understanding of manufacturing processes relevant to paper products, including printing and packaging.
- Communication: Both in English & Vietnamese - Excellent verbal and written communication skills, with the ability to articulate ideas and feedback clearly.
- Problem-Solving: Strong analytical skills to identify challenges and develop effective solutions throughout the product development cycle.
- Leadership Skills: Demonstrated ability to lead and inspire teams, with strong organizational and decision-making capabilities.
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other
