Senior Marketing Data Analyst
lovepop
Marketing & Communications, IT, Data Science
Ho Chi Minh City, Vietnam
Posted on May 14, 2025
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the role
As the Senior Marketing Data Analyst, you will own the reporting and analytics foundation that drives marketing strategy, performance optimization, and organizational understanding. You’ll lead the development and maintenance of core marketing dashboards and KPIs, manage high-priority ad hoc analysis requests, and ensure stakeholders have timely, accurate, and actionable insights. Your work will help calibrate spend efficiency, improve customer acquisition and retention, and guide day-to-day and strategic decisions. Collaborating closely with Marketing, Product, Merchandising, and Engineering, you’ll be the go to expert for interpreting marketing data, answering complex business questions, and advancing data literacy across the company.
This is a high-impact role for someone who thrives at the intersection of marketing, data, and business strategy. We’re looking for someone who’s analytically sharp, ecommerce minded, and excited to solve complex problems in a fast-paced environment.
Accountabilities
- Build and maintain accurate, accessible, and intuitive dashboards and reporting tools for marketing KPIs (CAC, LTV, ROAS, retention, etc.).
- Define and evolve performance metrics that guide decision-making across paid media, CRM, and organic channels.
- Standardize recurring reports and develop scalable processes to support channel owners, leadership, and cross-functional teams.
- Manage incoming ad hoc analysis requests, prioritizing high-leverage work that supports acquisition, retention, and revenue growth.
- Investigate marketing trends, channel performance, campaign anomalies, and customer behavior using SQL, Python, and visualization tools.
- Partner with Marketing and Finance to build models for forecasting, budget pacing, and strategic scenario planning.
- Collaborate with channel leads to analyze A/B tests, identify optimization opportunities, and translate insights into marketing strategy.
- Own marketing attribution methodologies and continuously refine how we understand and communicate marketing impact.
- Support lifecycle marketing, personalization, and segmentation efforts with clean, reliable performance data.
- Proactively align with stakeholders to anticipate data needs, define success metrics, and ensure analytics is driving forward-looking strategy with business partners across Marketing, Product, and Merchandising, becoming their go to partner for understanding performance and growth opportunities.
- Champion clarity in metric definitions, data literacy, and marketing data quality across the organization.
- Proactively identify areas where analytics can improve decision-making or uncover new opportunities for growth.
- Own analytics related to the Customer Data Platform (CDP), acting as the key link between the analytics and marketing teams to ensure segments, journeys, and audience strategies are backed by meaningful, measurable insights.
1. Own Marketing Reporting and Performance Measurement
2. Lead High-Impact Ad Hoc and Exploratory Analysis
3. Enable Data Driven Marketing Strategy
4. Act as the Analytics Partner for Marketing
Qualifications
- 5+ years of experience in marketing, product, or business analytics: You’ve spent several years digging into marketing performance, building dashboards, and helping teams make smarter decisions with data.
- Deep familiarity with digital marketing channels and funnel analysis: You’ve worked with paid search, paid social, email, SEO. You know how to break down customer behavior, spot what’s working, and where people drop off.
- Comfortable with SQL and data tools: SQL is second nature to you, and you’re comfortable using tools like Looker, Sigma, or Power BI to create clean, useful dashboards. Experience with Python or R is great but not required.
- You understand testing, cohorts, and order attribution: Whether it’s A/B tests, cohort analysis, or marketing attribution models, you’ve used these frameworks to evaluate performance and guide decisions.
- You know the DTC world: You’ve worked in ecommerce and understand key metrics like CAC, LTV, ROAS, and retention. You’ve likely spent time in tools like Shopify, CDPs, Google Analytics / Heap, or Meta Ads Manager data.
- You think like a business partner, not just an analyst: You don’t just pull numbers, you connect your work to business goals. You know how to explain what the data means and what should happen next.
- Strong communicator and collaborator: You’re used to working with marketing, merchandising, and product teams, and you know how to tailor your message depending on the audience. You have experience working with teams based in the United States and understand the importance of clear communication with teams on 12-hr timezone difference.
- Self-starter who thrives in fast-moving environments: You don’t wait for perfect clarity - you figure things out, stay flexible, and jump on opportunities to make things better before someone even asks.
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other
