Imagine having the opportunity to build a marketing team from scratch in an early-stage company with product market fit and awesome customers (eg. Segment, MongoDB, Gusto, Shopify). Usually, you have to choose between a company with a mature product but with an existing marketing team or you can build things from the ground up but the product may not find its market. Not here.

We're looking for a Head of Marketing with a B2B demand generation background and a passion for building revenue machines.

We've been lucky to grow fast through inbound driven by word of mouth. We're solving a big pain point in the marketing operations space. We're passionate and have built a superior product. We have traction, fanatic customers and a strong culture!

... but we have no marketing team. It's about time to develop our acquisition channels and pour gasoline on the fire.

This is where we need your help!

Your mission if you accept it...

• Hire a grade-A+ marketing team and coach them to be a top-5% team. This includes performance management, goal setting, career development, onboarding/offboarding, etc.

• Increase the number of SQLs by developing 1 to 2 core demand gen channels (eg. co-marketing, community, content, outbound). Plan, launch, test and iterate with marketing campaigns.

• Strength a strong brand (reputation + awareness) in MadKudu's market. Ensure consistency across all communications.

• Drive the product roadmap with market insights. Direct and support market research for short- and long-term market forecasts and reports. Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

• Drive the marketing strategy at the executive table. Develop and take responsibility for the annual marketing plan in support of the overall company strategy. Manage marketing budget and expenditures. Work closely with the sales department to align sales and marketing.

• Foster and reinforce MadKudu's unique culture. Your team is engaged and have an eNPS above benchmarks. Build value-add long term relationships with Kudus, clients, and stakeholders.