Senior Director, Marketing
Mast Reforestation
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Seattle, WA, USA
Posted on May 21, 2024
About Mast Reforestation (Mast):
As the leading end-to-end reforestation company in the U.S., Mast is on a mission to make reforestation scalable. As bigger and hotter fires destroy more forestland every year, Mast provides fast, resilient forest restoration for landowners impacted by devastating wildfires. As the only vertically-integrated reforestation company in the industry, Mast has removed the financial, procedural, and seed supply barriers that typically stand in the way of getting reforestation done. Mast collects native, diverse seed species and manages site preparation, planting, and ongoing monitoring, delivering high quality projects. By assembling first-of-its-kind third party capital, Mast delivers these projects at no-cost to landowners. With trusted forestry companies Silvaseed and Cal Forest in its portfolio, Mast is the largest seed bank and reforestation container stock producer in the Western U.S. Mast is also an innovation center for the non-timber forestry supply chain, developing various biological and technical products for achieving land management goals more efficiently. To learn more, visit www.mastreforest.com and watch this video of our recent Montana project (hyperlink: https://www.mastreforest.com/reforestation)
If you’re inspired by our work, we’d encourage you to apply!
This is an opportunity to be a pioneer in the field of carbon removal credit development from nature based systems. The preferred candidate will be interested in leveraging their significant marketing background to advance how humanity values nature by connecting the human economy to the natural economy of ecosystem services. Success in this role is helping landowners stand their decimated forests back up and demonstrating to carbon credit buyers the value of these types of nature-based carbon removal credits. You will play a leading role in marketing these carbon removal credits.
What you’ll be doing:
As the Sr. Director, Marketing at Mast Reforestation you will own the look and feel of this unique brand in the carbon credit and reforestation market places. You’ll develop and execute holistic marketing and brand development strategies across multiple channels that build company reputation, market share, consumer engagement and partner interest. You will understand and engage with the breadth and complexities of the reforestation and carbon marketplaces. You’ll use your knowledge to deliver stakeholders meaningful interactions and experiences across owned, earned and paid media that drive revenue to the organization. This role will have a high degree of collaboration with the Carbon Sales and Products teams, as well as our nursery and landowner sales teams. Your role is to ensure that there is a coherent marketing strategy across the company, it is well understood and adopted by leadership and ensures Mast remains the thought leader for reforestation-as-a-service. Ultimately, you will embody the voice of each consumer of the company’s products.
Key Responsibilities
- Develop a vision for how to make the company into a beacon brand for the voluntary carbon market.
- Own the company marketing strategy through the three main verticals, carbon credit sales, carbon project origination and seedling sales.
- Create and manage the annual marketing plan and budget. We use zero based budgeting, so you can scope to plan, making each spend count, as we are a VC backed startup.
- Create targeted marketing outreach plans, manage creative, copy and plan execution.
- Establish and track lead generation and performance metrics, adjust strategy per results.
- Audit campaign performance. Present quarterly marketing updates to the leadership team, making sure everyone is aligned on brand opportunities and strengths.
- Work with the Carbon Sales and Carbon Product teams to create a shared vision for marketing outreach and strategy for differentiation from the competition. Apply new ideas while incorporating learnings from the field.
- Guide the communications team and leverage the media coverage generated by this group and Mast’s projects.
- Ensure consistency of brand voice in all channels and mediums.
- Discuss all major campaign decisions with stakeholders to ensure tight alignment between the teams. Own the look, feel and content for all sales tools.
- Collaborate with internal sales stakeholders to ensure they fit their proposed task.
- Define and manage the event program (attendance, speaking, sponsorship, etc) and budget, from vetting through execution. Attend events as necessary for marketing representation.
- Build the marketing team (Digital, Events, Design, Film), ensure proper performance management and management tools are used and embraced by the team towards the delivery of the marketing plan.
- Provide guidance and feedback to level up the team’s performance and enable each of them to achieve their career objectives.
- Work with the team to share your knowledge and develop the marketing team to become a best in class lean marketing operation.
About You:
- Bachelor’s Degree in Marketing, Advertising or related field and MBA
- 10+ years marketing experience, preferably in carbon and/or climate tech industry
- 5+ years proven ability leading marketing campaign development from ideation through commercialization
- 5+ years managing a marketing team with all disciplines
- 2+ years experience in event management
- High level of creativity, big picture thinker with attention to detail
- Demonstration of cross-discipline execution of marketing strategy
- Advanced communication, leadership, and interpersonal skills
- Strong problem solving ability and ability to succeed despite chaos
- Ability to interpret, organize and visualize data
- Advanced problem solving and decision-making abilities
- Willingness to roll up sleeves and execute alongside your team
- Dynamic, creative and passionate about brand development and innovative marketing strategies
- Passionate about the environment and climate change
Mast Reforestation, Silvaseed & Cal Forest offer:
- Competitive salary
- Location-based compensation
- 80% health insurance coverage for Full-Time non-seasonal employees, including Medical, Dental & Vision insurance plans
- Voluntary insurance plans with competitive premium rates: Pet insurance, Life insurance, Accidents.
- Company paid Short Term Disability insurance and Group Term Life insurance
- Company’s incentive stock options (ISO) for eligible employee groups
- Retirement saving plan: Sustainable 401(k) and Roth 401(k) with climate-focused investment options.
- Commuter Benefits in eligible cities
- 6 paid holidays. Two company-wide closing weeks per year.
- Flexible PTO for Salaried employees. Generous PTO accrual for Hourly employees.
- Allowances for out-of-state employees
- Relocation support for out-of-state employees
- Our Seattle office is dog friendly!
This job is no longer accepting applications
See open jobs at Mast Reforestation.See open jobs similar to "Senior Director, Marketing" Techstars.