Location: New York, NY | Position Type: Full-Time | Salary Range: $75,000-85,000, depending on experience levelJob Overview:The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the cafés, e-commerce and supports overall business goals. This role requires expertise in digital channels, analytics, and customer acquisition strategies, aimed at driving brand awareness, engagement, and conversion through a range of online platforms.Key Responsibilities:Campaign Management: Develop and implement digital marketing strategies across Google Ads, Facebook, Instagram, TikTok, LinkedIn; manage SEO, PPC, email, social, display; plan content; optimize campaigns; ensure on-time and on-budget delivery.Digital Management: Maintain website and social channels; manage content calendars; ensure accurate café and e-comm info; manage Google My Business, Yelp, Apple Maps, etc.; leverage CRM; manage cafe delivery platforms marketing (Square, Ubereats, Doordash).Email Marketing: Plan, create, and execute newsletters, promos, automations; segment lists; analyze performance; A/B test; optimize flows for cafés and e-comm.Social Media Marketing and Advertising: Manage organic and paid strategies; engage with followers; analyze performance and trends.Data, Analytics & SEO: Measure and report on traffic, leads, conversions, ROI; use Google Analytics and platform insights; manage SEO.Collaboration & Reporting: Work with internal teams; direct external ad agency for Google Ads; report monthly; adjust budget/resource allocation; provide regular updates.Required Skills and Qualifications: Bachelor’s degree or equivalent; 2-5 years digital marketing/social; familiarity with Square, Shopify, Klaviyo, Google Ads, Facebook Ads; SEO/SEM/web analytics; strong communication; Google Workspace; social planning tools; basic HTML/CSS and CMS a plus.Preferred: Google/Social Ads; Canva/Figma; Slack/Asana; strong organization.Personal Attributes: Creative, proactive; independent and team player; strong time-management; data-driven; eager to learn; strong team collaborator; passion for health, hospitality, matcha.What We Offer: Competitive salary/benefits; growth; collaborative environment; monthly matcha subscription and one free employee drink per day at cafés.How to Apply: Send resume and cover letter to danielle@matchaful.com with subject “Digital Marketing Manager Application”. Not accepting applications from people outside the NYC area or current undergraduates.