Location: New York, NY | Position Type: Full-Time | Salary Range: $75,000-85,000, depending on experience levelJob Overview:The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the cafés, e-commerce and supports overall business goals. This role requires expertise in digital channels, analytics, and customer acquisition strategies, aimed at driving brand awareness, engagement, and conversion through a range of online platforms. The ideal candidate will be creative, organized, and proficient in digital marketing tools, with a passion for growing brand awareness and engaging audiences online.Key Responsibilities:Campaign Management:- Develop and implement comprehensive digital marketing strategies to increase online presence and drive business growth across platforms like Google Ads, Facebook, Instagram, TikTok, LinkedIn, and others.- Create and manage campaigns across various channels (SEO, PPC, email marketing, social media, display advertising, etc.).- Collaborate with the brand team to plan for compelling digital content, including blogs, social media posts, email newsletters, and web copy.- Monitor and optimize campaigns to ensure they meet business objectives (e.g., lead generation, brand awareness, engagement).- Stay updated with the latest trends, tools, and technologies in digital marketing.- Ensure campaigns are delivered on time, within budget, and in alignment with company goals.Digital Management:- Help maintain and update the company website and social media channels with fresh, engaging content.- Assist team with content calendar ideation and ensure content aligns with overall marketing strategy.- Ensure all digital channels and websites have up to date information for both café and e-commerce.- Management of Google My Business and other online presence for café locations, including but not limited to Google, Yelp, Classpass, Apple Maps, etc.- Leverage CRM tools to nurture leads and convert prospects into customers.- Manage cafe delivery platforms (Square, Ubereats, Doordash, etc.) marketing and advertising.Email Marketing:- Manage the planning, creation, and execution of email marketing campaigns (newsletters, promotional emails, automations, etc.) with support from the brand team on content.- Segment email lists to ensure targeted, personalized communications.- Analyze email performance and make recommendations for improvements.- Assist in A/B testing of campaigns, landing pages, and email content to optimize performance.- Optimize current email automations and create additional flows within email marketing platforms for both cafés and e-commerce.Social Media Marketing and Advertising:- Develop, implement, and manage social media strategies – including both organic and paid – across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Work closely with the brand team to plan for content creation.- Monitor and engage with followers, respond to comments, and grow brand presence.- Analyze social media performance and make recommendations for improvement.- Analyze social media trends, competitor activity, and industry news to inform strategy.Data, Analytics & SEO:- Use data-driven insights to measure and report on the performance of digital marketing campaigns (traffic, leads, conversions, ROI).- Utilize analytics tools like Google Analytics, social media insights, and email marketing metrics to adjust strategies accordingly.- Manage on-page and off-page SEO to improve organic search rankings and drive traffic.Collaboration & Reporting:- Collaborate with internal teams (e.g., brand, cafe, e-comm, sales, and product) to ensure alignment on digital marketing efforts.- Manage and direct external ad agency for Google Ads, report monthly results to the internal team.- Continuously assess how individual campaigns and various platforms are performing to suggest where resources and/or budget should be allocated to improve overall digital marketing ROI.- Provide regular updates and reports on campaign performance, social media activity, and website analytics.Required Skills and Qualifications:- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).- 2-5 years of experience in digital marketing, social media, or a related field.- Familiarity with digital marketing platforms (e.g., Square, Shopify, Klaviyo, Google Ads, Facebook Ads Manager, email marketing tools).- Strong understanding of SEO, SEM, and web analytics (Google Analytics, etc.).- Excellent written and verbal communication skills.- Proficient in Google Workspace (Docs, Sheets, Slides).- Experience with social media platforms, planning, and scheduling tools.- Basic knowledge of HTML/CSS and website content management systems (e.g., Shopify, Square) is a plus.Preferred Skills:- Experience with Google and/or Social Media Advertising.- Experience with Canva, Figma, or other design tools.- Experience with Slack and Asana.- Strong organizational skills and attention to detail.Personal Attributes:- Creative thinker with a proactive approach to problem-solving.- Ability to work independently and as part of a team in a fast-paced environment.- Strong time-management and multitasking skills.- Ability to analyze data and make data-driven decisions.- Eagerness to learn and stay current with digital marketing trends and best practices.- Strong team player with the ability to collaborate effectively.- Passionate about health, hospitality, matcha and growing this brand!What We Offer:- Competitive salary and benefits package.- Opportunities for professional development and growth.- A collaborative and innovative work environment.- Monthly matcha subscription and one free employee drink per day at cafés.How to Apply: Please submit your resume and a cover letter outlining your experience and qualifications. Send your application to danielle@matchaful.com with the subject line “Digital Marketing Manager Application” as the subject line. We are not accepting applications from people based outside of the NYC area or current undergraduates.