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Senior Manager, Integrated Marketing (Remote)

Mentor Collective

Mentor Collective

Marketing & Communications
Remote
Posted on Wednesday, May 22, 2024
About the Company:
Join a mission-driven company that is also a BuiltIn Best Place to Work (BPTW)! In 2024 alone Mentor Collective won: the #5 Best Startup to Work for in Boston, #13 Best Remote Startup to Work for in the Nation, the #33 Best Startup to Work for in the Nation, the #45 Best Remote Company to Work for in Boston (of any size), and the #71 Best Remote Company to Work for in the Nation (of any size).
We have also been recognized on the Inc. 5000 list since 2020 with a 253% 3-Year Growth as well as winning the Inc. Regionals in 2022 & 2023. Check out why we are a BPTW and learn more about our culture here.
Mentor Collective has delivered 700+ unique mentorship programs, established 180+ institutional partnerships, and formed 160,000+ mentoring relationships through expert-led research, services, and technology. As an impact-first investment of the Lumina Foundation, Mentor Collective partners with forward-thinking institutions that are committed to equity, inclusion, and relationship-centered education.
About the Role:
We seek an experienced B2B Integrated Marketing Manager to lead our go-to-market (GTM) lead and demand generation. You will partner across the organization to define GTM strategies, craft compelling messaging, and drive the execution of integrated campaigns to increase awareness, adoption, and retention of our products.
You are truly the connective tissue between multiple marketing functions, Mentor Collective teams, and our customers. Campaigns and programs you and your colleagues build will generate new prospects, advance existing opportunities for our sales teams, and reach new audiences. Your work as both a strategist and executor advances Mentor Collective to our next revenue growth stage and increases our brand visibility.

Responsibilities:

  • Manage Campaigns & Email Marketing
  • Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, email, social media, events, and PR.
  • Partner with the sales team to align marketing campaigns and sales activities to ensure lead quality and quantity.
  • Responsible for email marketing program strategy, development, and execution, including segmentation, testing, and deployment; continually evaluate and iterate these for improvements.
  • Convey brand and partner success stories through various marketing channels, including PR, events, emails, etc.
  • Project manage outside contractors and vendors to ensure all campaign efforts represent Mentor Collective and perform.
  • Collaborate with Mentor Collective’s Operations team to maintain the quality and hygiene of our email lists and platform.
  • Deeply understand the differences in our audiences, leverage customer segmentation, and key data point insights to personalize communications.
  • Spearhead Conferences & Events
  • Own all aspects of event strategy and execution, including but not limited to managing the event calendar, logistics, promotion, topic design and agenda, speaker preparation, and event recaps.
  • Own all aspects of conference strategy and execution, including but not limited to overseeing the submission of proposals, presentation creation, coordination of internal staff for conferences, conference recaps, and execution logistics.
  • Hire and manage any contractors required to support the execution of conferences and events.
  • Manage budgets, expenses, and cost analysis for Mentor Collective events and conferences.
  • Track and measure event and conference effectiveness based on appropriate KPIs. Take a data-driven approach to refining conference selection and overall event strategy quarterly and annually.

Job Requirements:

  • Minimum of 5 years of marketing experience
  • Proven experience managing event and conference strategy.
  • Experience working with contractors to ensure work is completed.
  • Exceptional leadership, communication, and interpersonal skills.
  • Strong organizational skills to support juggling multiple projects in a fast-paced start-up environment.
  • Knowledge of email best practices – subject lines, layout, targeting, deliverability, and CAN-SPAM laws.
  • Proven success in building email programs that are scalable and efficient.
  • Ownership and accountability of multi-channel in-market initiatives and programs.
  • At least 75% of your workday overlaps with the Eastern Time Zone.
  • U.S. work authorization is required.

Bonus points if you have experience with:

  • Working in a start-up environment for a fast-growing company
  • Prior experience working in a remote working environment
  • Leveraging analytics to improve aggregate campaign performance
  • Higher education experience or in the EdTech industry
  • Using HubSpot for email marketing and as a CMS

Benefits:

  • 100% remote company
  • 5 Medical plans - all PPO plans
  • 1 Medical plan option is 100% employer-covered (employee-only tier)
  • 5 Dental/Vision plans
  • HSA, FSA, Dependent FSA options
  • Annual travel benefits to seek out-of-state care from specialists for reproductive and gender-affirming care
  • One year covered for Talkspace mental health therapy
  • One Medical membership covered 100%
  • Flexible PTO with a minimum requirement for employees
  • 12 Company holidays
  • Company-wide 'winter break' between Christmas & New Year each year
  • 401k benefits
  • Stipend for WFH office setup
  • Flexible work schedule, ability to work remotely while traveling
You are Welcome!
Mentor Collective welcomes any and all people, embracing their age, race, gender identity, sexual orientation and expression, physical or mental ability, ethnicity, nationality, culture, religion, and perspective. We want to create an inclusive and equitable work environment that reflects the very students and universities we serve.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.