VP of Marketing
Narmi
Marketing & Communications
New York, NY, USA
Posted on Apr 2, 2025
About Narmi:
Narmi is how community financial institutions unlock the very latest capabilities in digital banking and account opening – so they can move faster, tap new growth opportunities, and be where banking is going. Since our founding, Narmi has enabled the movement of billions of dollars and the opening of hundreds of thousands of accounts for banks and credit unions across the US. As a result, our customers have seen meaningful increases in deposits, revenues, and happy customers. In fact, one of the first financial institutions to leverage Narmi was recognized by Bankrate and NerdWallet for providing the #1 digital experience for a bank or credit union in the US.
About the Role:
Given the success of our platform and company to date, we are looking for a world-class VP of Marketing to help Narmi grow and scale our multi-channel marketing efforts. This will be a hands-on, highly visible & dynamic role, touching a variety of areas such as demand generation, product marketing, content marketing, brand marketing, event marketing and more. Ideal candidates for this role should be able to demonstrate expertise and past success leading & developing high performing teams – including hiring, mentoring, and retaining top talent – and be skilled at budget management, KPI benchmarking and tracking.
Additionally, we believe Marketing can be a major differentiator. What will get us most excited is someone who truly believes in the Narmi product and vision, and is excited at the challenge of nurturing & scaling a best-in-class marketing department.
What you'll do:
- Develop, mentor, manage, and grow a world-class marketing department spanning product, content, brand design, events, demand generation, communications and more
- Build a brand that is seen as the most dominant and innovative player in the industry
- Define company and product messaging for both external and internal consumption (sales enablement)
- Be responsible for meeting and measuring KPIs and quotas across the marketing department (some KPIs and quotas will be tied to the sales department as well)
- Allocate, track, and optimize marketing budgets to achieve business objectives and maximize ROI
- Translate goals into effective integrated marketing strategies and campaigns for key product lines and buyer personas
- Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles
- Influence development of marketing organization career paths, succession plans, and employee success strategies
What you'll bring:
- Passion for building a world-class company and marketing organizations that will always be chasing excellence
- 8+ years experience at a top-tier B2B (preferably enterprise) SaaS company (or equivalent marketing role at top-tier organization)
- 3+ years of experience leading and managing a Marketing department, providing guidance, support, and strategic direction to drive team performance and achieve departmental goals
- Experience bringing new complex products to market and scaling brands
- A track record of building successful sales enablement strategies
- Ability to effectively prioritize and execute tasks in a high-pressure environment, i.e. the ultimate "project manager"
- High proficiency with Google Analytics, Hubspot, and the Microsoft Office Suite (Excel, Powerpoint, Word)
- High capacity to learn and incorporate new technology tools into workflow (Slack, Wrike, Github, Zenhub, Webflow, etc.)
- Demonstrated excellent written and verbal communications skills
Nice to Have:
- Proven experience in branding and positioning in a competitive landscape
- Familiarity with scaling marketing organizations at high-growth companies
- Prior FinTech experience
This role’s expected annual base salary is $225,000 - $260,000. Base salary is only part of your total compensation. In addition to base salary, this position will also receive an equity option grant and they will be eligible for an annual variable compensation plan which is based on meeting specific revenue targets. This position is also eligible for performance-based cash and equity bonuses. Compensation included in an offer will be commensurate with the candidate’s skills, experience and geographic location. Compensation ranges for candidates located outside of New York City may differ. You will also receive a full benefits package.
We believe that high-performing teams include people from different backgrounds and experiences who can challenge each other's assumptions with fresh perspectives. To that end, we actively seek a diverse pool of applicants, including those from historically marginalized groups.
Please note that all correspondence related to this role will come directly from Narmi (email addresses ending in @narmi.com or @narmitech.com), and not a third party. If you receive correspondence from an individual claiming to represent Narmi please let us know immediately at security@narmi.com.
