Senior Marketing Manager, Brand & Growth

Location: Remote/Hybrid (NYC Preferred)

Reports to: CEO

Company: Notey Inc.

About Notey

Notey is building the future of music learning.

We transform real instruments and voices into video game controllers, combining artificial intelligence, adaptive learning, and engaging gameplay to make music practice something students genuinely enjoy.

Founded by a team of Grammy-nominated musicians, educators, game designers, and technology leaders, Notey serves students, teachers, schools, and districts across multiple countries. Our mission is simple: help students build real musical skills through experiences that are fun, engaging, and motivating from day one.

We’re still early, which means every hire has outsized impact. This role will work directly with leadership to shape how the Notey brand grows across content, social media, lifecycle marketing, partnerships, community, influencer programs, paid acquisition, and customer engagement.

We are looking for someone who is equally strong in creative thinking and operational execution. Someone who can build strategy, coordinate teams, drive growth, manage campaigns, and elevate the overall quality and consistency of the brand.

The Opportunity

Notey is seeking a Senior Marketing Manager to lead and coordinate marketing execution across both B2C and B2B channels, with primary emphasis on consumer growth.

This is not a narrow channel specialist role.

We want someone who understands how content, brand, paid acquisition, influencer marketing, SEO, lifecycle marketing, partnerships, and community-building work together to create sustainable growth.

You will own the marketing function, working closely with leadership, product, education, sales, and customer success teams to drive awareness, acquisition, retention, engagement, and revenue growth.

This is a hands-on role for someone who enjoys building systems, testing ideas, coordinating multiple stakeholders, and directly influencing company growth.

Direct Reports

The Senior Marketing Manager will at some point in time oversee the work of the following roles:

• Content Manager

• Growth Marketing Lead

• Influencer Marketing Manager (United States)

• Influencer Marketing Manager (Europe)

You will also oversee and coordinate the work of:

• SEO agencies and contractors
• • Freelance writers and content creators
• • Marketing consultants and specialists
• • Paid advertising and media buying partners
• • Brand and communications contractors as needed

For now we expect Senior Marketing Manager to be hands on with day-to-day.

What You’ll Own

Content Strategy & Editorial Leadership

• Develop and execute content strategy across social media, blogs, email marketing, video content, and campaigns

• Create content themes, storytelling frameworks, and creative concepts aligned with business objectives

• Identify trends and opportunities relevant to parents, students, educators, gaming, and music learning

• Brief and manage creative production across video, UGC, graphics, copy, and campaigns

• Maintain a consistent and compelling brand voice across all customer touchpoints

• Lead thought leadership initiatives and educational content programs

Growth Marketing

• Develop and execute user acquisition strategies across paid, organic, referral, influencer, partnership, and community channels

• Manage advertising campaigns across Meta, Google, YouTube, TikTok, and emerging platforms

• Build scalable acquisition funnels for students, parents, teachers, schools, and districts

• Drive continuous experimentation and optimization to improve conversion rates and reduce customer acquisition costs

• Own attribution, funnel analysis, and growth reporting

Cross-Channel Marketing Management

• Coordinate execution across paid media, SEO, influencer marketing, partnerships, email marketing, and content initiatives

• Manage launches, timelines, deliverables, and campaign execution across teams

• Ensure consistency across channels and customer touchpoints

• Maintain accountability among agencies, contractors, and internal stakeholders

• Align marketing efforts with product launches and company priorities

Partnerships & Community

• Build relationships with educators, creators, influencers, publishers, associations, and strategic partners

• Expand ambassador, referral, and affiliate programs

• Identify partnership opportunities that drive awareness, acquisition, and engagement

• Support conference, event, and community-building initiatives

Creative & Brand Operations

• Partner with internal creatives to produce high-quality content efficiently

• Improve production workflows and marketing systems

• Evaluate campaign performance and iterate on messaging and creative assets

• Contribute new ideas for launches, campaigns, partnerships, and growth experiments

Analytics & Performance

• Own reporting on key growth metrics including CAC, LTV, ROAS, conversion rates, retention, engagement, and revenue contribution

• Build dashboards and performance reporting systems

• Deliver weekly and monthly marketing insights and recommendations

• Establish a culture of experimentation and data-driven decision-making

What We’re Looking For

Required

• 5+ years of experience in marketing, growth, brand, content, demand generation, or digital marketing roles
• • Proven track record scaling customer acquisition and business growth
• • Strong content instincts and a sharp eye for brand quality
• • Experience managing multiple marketing functions simultaneously
• • Experience managing agencies, contractors, and external partners
• • Strong project management and organizational skills
• • Excellent written communication and creative briefing abilities
• • Experience with marketing analytics platforms such as Mixpanel, Google Analytics, HubSpot, or similar tools
• • Ability to work independently in a fast-moving startup environment
• • Comfortable balancing strategic thinking with hands-on execution

• Experience in EdTech, SaaS, Gaming, Consumer Apps, Music Technology, or Creator Economy businesses

Especially Valuable

• Experience marketing subscription-based products

• Experience managing six-figure annual advertising budgets

• Music, gaming, education, or child-focused brand experience

• Experience building influencer, ambassador, referral, or community-led growth programs

• Startup experience from Seed through Series A

Compensation

Base Salary: $100,000-$150,000

Equity: 0.25% – 0.75%

Reporting: Directly to the CEO

Career Path: Director of Marketing → VP Marketing

Why Join Notey

• Help build a category-defining company at the intersection of music, gaming, AI, and education

• Work alongside Grammy-nominated musicians, experienced educators, and world-class engineers

• Own a highly visible function with direct impact on company growth

• Shape an early-stage brand with significant room for creativity and innovation

• Blend brand building, content, partnerships, and growth marketing in a single leadership role

• Join at a pivotal stage as Notey expands nationally and internationally

• Contribute to a mission-driven product that helps students develop real skills and confidence

How To Apply

Please send the following to jobs@notey.co:

• A short note explaining why this role interests you

• Examples of your previous work and/or CV

Subject line should reflect the role you are applying for.