As the Senior Manager of Integrated Marketing, you will spearhead our top-of-funnel marketing efforts, crafting and executing strategies to help Novo show up in a culturally relevant and authentic way. You’ll own the marketing campaign calendar, from planning to orchestrating how it comes to life across channels (in collaboration with channel manager, product marketing, and internal + external creative partners.

Responsibilities:

• Partner with our creative and media agency to develop and implement comprehensive top-of-funnel campaigns to drive awareness of long-term down funnel efficiency
• Own the end-to-end brand marketing strategy, ensuring consistency and alignment across channels
• Collaborate with data, finance, and growth marketing teams to analyze and report on campaign performance, and adjust tactics accordingly

Requirements for the Role:

• 6-10 years of experience in brand marketing, in-house or at an agency
• Proven experience in brand and integrated marketing, with a strong portfolio showcasing successful top-of-funnel campaigns.
• Expertise in managing and optimizing brand presence on social media platforms such as Instagram, TikTok, Spotify, and YouTube
• Strong analytical skills, with the ability to translate data into actionable insights
• Excellent communication and collaboration skills, with experience working with both external agencies and internal creative teams

Nice to Have, But Not Required:

• Experience in the banking or financial services industry.
• Certifications in digital marketing or brand management.
• Proficiency in content creation tools and platforms.

Salary Range (NYC): $120,000 - 135,000 annualized salary. This range is not inclusive of discretionary bonus or equity package, offers to be determined based on experience, education and skill set. The range for this same position may be lower or higher in markets outside of New York City.

^{#LI-CD1 #LI-CC1 #LI-Hybrid}