Company Description

Novo is a venture-backed fintech that simplifies banking for small businesses. Since our initial beta launch in Fall 2018, we’ve expanded our offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations.

Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses. In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners.

In April 2025, Novo brought onboard a new CEO and is rapidly embarking on an exciting chapter, shaped by a new executive team. This is a rare opportunity for entrepreneurial builders to join in on the ground floor alongside a best-in-class leadership team that’s shaping the culture and strategic direction for Novo’s future.

Our vision is to be the go-to-platform serving small businesses – from launch to everyday – so business owners can focus on growing, while Novo streamlines their finances and operations. We’d like to look back 5-10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo.

Novo is backed by leading venture investors, including Stripes, Valar Ventures, Crosslink Capital, Notable Capital (formerly GGV), and many more. Learn more about us at https://www.novo.co.

Role Description

Create the operational backbone of Novo's marketing engine. You'll streamline processes, optimize technology stack, and ensure flawless campaign execution as we scale to serve millions of small businesses. This role combines strategic thinking with hands-on execution, requiring someone who thrives on creating order from complexity and driving efficiency across all marketing functions while empowering hundreds of thousands of entrepreneurs.

Responsibilities

• Architect marketing technology ecosystem: Manage and optimize our MarTech stack including CRM, automation platforms, analytics tools, and attribution systems

• Drive campaign operations excellence: Establish workflows, approval processes, and quality control measures that ensure on-time, error-free campaign delivery

• Manage marketing database health: Ensure data accuracy, compliance, and segmentation capabilities that support sophisticated targeting

• Enable marketing team productivity: Provide training, documentation, and tool recommendations that empower marketers to work more efficiently

• Partner on AI implementation: Support rapid testing and iteration of new channels, workflows, and content building strategies

Minimum Qualifications

• 7+ years in marketing operations, preferably in fast-growth B2B SaaS or fintech environments

• Deep knowledge of marketing and project management platforms (customer.io, Meta, Notion, etc.)

• Experience with analytics tools (Google Analytics, Metabase, etc.) and AI tools

• Proven track record of process optimization and project management in dynamic environments

• Understanding of compliance requirements and financial services regulations

• Data-driven mindset with strong analytical and problem-solving abilities

Compensation Range: $100K - $125K