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Maplewood, NJ, USA · Jersey

We are creating a new-school banking platform that takes into account the diversity within populations of color, and utilizes the best available research on how we save, spend, and build our legacies differently. We own and embrace our identity as a mission-led startup launched by a founder of color determined to close the racial wealth gap. The embrace of black identity specifically is missing from financial services, giving us tools with human names like Dave, Frank, Oscar, Alice and Brigit, but (tellingly) no names that might resonate more with black Americans.

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