On the Goga helps organizations design, run, and grow meaningful wellbeing programs through strategic consulting, hands-on support, and technology. We work with HR, benefits, and people teams to make wellbeing easier to launch, easier to use, and easier to connect to real business priorities. We are a bootstrapped startup with a growing client base. We are looking for a Sales Development Representative to support our sales and marketing efforts by turning interest into qualified sales conversations and helping strengthen the systems that power our marketing engine.

The Sales Development Representative will primarily be responsible for following up with leads, qualifying prospective clients, and booking sales calls for the On the Goga team. You will be one of the first touch-points prospective clients have with On the Goga. Your job is to follow up quickly and thoughtfully, understand whether a prospect is a good fit, and help move qualified leads to the right next step. As part of a small team, this role will also support the marketing activities that generate and nurture leads. You will help execute approved campaigns in HubSpot, send content created by the team, support campaign follow-up, track lead sources, maintain CRM hygiene, and provide basic reporting.

Inbound Lead Follow-Up and Qualification

• Ensure inbound leads are captured, routed, and followed up with in a timely manner.
• Follow up directly with inbound leads via calls and emails to qualify interest and book sales conversations.
• Use On the Goga’s qualification criteria to determine whether a lead is a strong fit.
• Maintain clear, accurate lead records in HubSpot, including lead status, source, notes, follow-up tasks, and recommended next steps.
• Ensure leads who are not yet ready for a sales conversation are entered into the appropriate nurture sequence.
• Track outreach activity, responses, lead source, booked meetings, and qualification outcomes to help the team understand what is converting.

Sales Development and Outbound Outreach

• Support proactive outreach to target accounts, prospects, broker partners, and other potential referral sources.
• Research prospects and organizations to understand fit, context, and potential need before outreach.
• Send personalized emails and make outbound calls to introduce On the Goga and identify potential interest.
• Support the execution of outreach tied to campaigns, webinars, events, seasonal priorities, and other lead-generating activities.
• Attend in-person marketing and sales events including networking events, conferences, etc.

Marketing Support

• Keep profile information, listings, descriptions, links, contacts, and sales materials accurate and up to date across third-party marketplaces, vendor databases, procurement channels, and approved partner networks.
• Support distribution of approved lead nurture content, including newsletters, campaign emails, webinar follow-ups, partner communications, and sales nurture emails.
• Maintain clean marketing systems and campaign infrastructure, including HubSpot segments, contact lists, forms, workflows, landing pages, tracking links, and follow-up steps.
• Flag errors, broken links, list issues, missing follow-up steps, or other campaign execution problems.
• Support the setup of systems that capture leads from the website, live events, content downloads, partners, referrals, and marketing campaigns.
• Monitor inbound activity from forms, website inquiries, partner channels, approved vendor sources, and referral sources.

We are open to candidates with a range of backgrounds. A strong candidate for this role has:

• 1-3 years of professional experience in a customer-facing role including sales, customer success, marketing, recruiting, admissions, nonprofit development, account coordination, or a related role
• Experience with phone and email outreach
• Exceptional writing and verbal communication skills
• Experience using a CRM or marketing platform; HubSpot experience is a strong plus
• Comfort building emails, lists, forms, or workflows in a marketing platform
• Comfort with basic project management and organization
• Interest in growing a career in sales, partnerships, marketing, or revenue operations
• Interest in HR, employee wellbeing, benefits or workplace culture

What makes a successful SDR at On the Goga? You may be a fit for this role if you are…

• Effective Communicator - You are warm, professional, and confident communicating with prospective buyers by phone and email. You are comfortable following up more than once and know how to keep outreach thoughtful, not pushy.
• Pipeline-Motivated - You are motivated by measurable outcomes, including qualified meetings, lead response time, and pipeline contribution. You like knowing whether your work is creating real business opportunities.
• Detail-Oriented - You can manage leads, tasks, lists, notes, and campaign follow-up without constant oversight. You are comfortable using CRM and marketing tools to keep information clean and organized.
• Startup-Minded - You are excited to work on a small, fast-moving team where priorities shift, systems are still being developed, and your work is visible. You are proactive, responsive, and willing to jump in where needed.
• Adaptable - You can move between different role functions without losing momentum. When priorities change, you know how to reorient quickly and maintain accuracy.
• Curious Problem Solver - You like to understand the full context of clients, problems, and systems. You notice what is working, what is not, and share ideas of what could be better.