Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

The Customer Experience (CX) Strategy & Operations team defines strategic priorities, drives end to end operations, and delivers Workday's digital customer experience via Community - all while ensuring our business is standing strong on solid infrastructure with clear business processes. This shared services organization drives operational excellence and innovation across the Customer Experience (CX) organization, enabling program and organizational change across people, processes and systems.


The Workday Community organization is home to the digital customer experience for Workday customers - serving as the hub for knowledge, collaboration, and engagement. This digital platform is an inspiring, interactive space designed to help our customers deepen their knowledge of Workday applications and maximize their investment. The Workday Community Content Operations team plays a crucial role in leveraging content to strengthen community bonds, drive engagement, and ultimately support the broader goals of the organization.


The Community Content Operations organization includes Content Curation, Strategy, and Optimization.. This global team is composed of ~10 workmates, located in Costra Rica, the US, and Canada. The team thrives when working in a collaborative environment, loves bringing content excellence to customers and stakeholders, and are committed to continuous learning and improving. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.

About the Role

Workday has an exciting opportunity for a savvy digital marketer with experience in Digital Optimization (CRO, A/B testing, segmentation, audience targeting, web personalization). The Digital Optimization Manager will support the North America regional optimization team in the planning and execution of A/B tests, multivariate tests, and personalization campaigns to optimize Workday’s digital objectives, among other regional initiatives. This position will leverage cross-channel data and insights to identify opportunities to test and optimize various digital marketing experiences. The candidate will be responsible for tailoring content, products and user experiences to individual preferences and defined audiences and will have a technical background on the development of experiences including HTML, Javascript, CSS and more.

Responsibilities

• Continuously assess and enhance website performance, user experience and conversion rates.

• Work cross-functionally with Digital Marketers, Developers, Analysts and Designers to plan and execute optimization initiatives.

• Enhance user engagement and drive business growth by delivering tailored personalized experiences to prospects and customers.

• Plan and execute A/B tests to optimize website experience, such as landing pages, CTAs, layouts and content.

• Leverage analytics and usability findings to identify and prioritize testing opportunities.

• Maintain and execute a roadmap of A/B test initiatives and personalization campaigns to support Community business objectives.

• Work closely with all internal stakeholders/teams across the Community organization to set up optimization campaigns.

• Understand and manage the intricacies of scaling an optimization program across regional digital properties including localization and collaboration with stakeholders.

• Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.

• Manage ongoing testing and online optimization roadmap of tests (copy, design, and calls to action to improve conversion).

• Ensure timely execution of optimization campaigns, monitor results and share results with stakeholders, recommend next steps and communicate recommendations to appropriate teams.

• Manage and support ongoing optimization operations for Workday including planning, idea management intake, testing, optimization, reporting, and forecasting.

About You

Are you passionate about driving results and do you have a continuous improvement mindset? The successful candidate will have experience managing A/B testing programs and web personalization efforts utilizing tools such as Adobe Target, Optimizely, Maxymiser, etc. This position requires outstanding communication and collaboration skills, as you will partner closely with cross-functional teams across the North America region, such as Digital Marketing, Regional Marketing, Demand Generation, Marketing Technology, Ad-Tech, Content Marketing, Creative Services, and Marketing Strategy and Operations.

You are a team player and highly accountable for the integrity of testing methodologies and results. As the primary liaison It’s crucial to thrive in a fast-paced environment, be creative, and take a proactive approach at all times.

Qualifications

• 3-6 years of related experience in Digital Marketing and Optimization.
• Prior hands-on, functional experience with Adobe Marketing and Optimization Technologies including Adobe Target, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager or comparable technologies.
• Excellent analytical skills; ability to analyze data and derive insights. Proven ability to analyze data from multiple sources and generate actionable insights.
• Ability to simultaneously project manage multiple tests in various stages.
• Comfortable working with numbers, KPIs, and data while thinking strategically.
• Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines.
• Familiarity with Jira and Workfront is a plus.
• Technical understanding in HTML and CSS to modify and develop experiences within Adobe Target.
• Experience with Javascript and jQuery is a plus.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!