Senior Technical SEO Specialist - Automation
OneDeal
What you'll be doing
- Integrate internal and 3rd party data to generate insights and data sources for use in our sites.
- Implement automation that delivers measurable efficiency gains, with awareness of when additional automation yields limited benefit.
- Identify opportunities to test SEO theory and practice, execute data driven SEO experimentation.
- Identify opportunities to grow traffic and engagement in line with business success metrics.
- Identify and mitigate risks to existing traffic and engagement.
- Collaborate with internal teams to ensure new releases adhere to due-diligence processes and SEO best practice.
- Provide technical SEO and automation subject matter expertise to internal teams and act as the internal lead and advocate for programmatic SEO and automation initiatives.
- Collaborate with internal stakeholders on ad hoc requests.
- Provide internal reporting as required.
- Be aware and accountable to your responsibilities in relation to workplace health and safety obligations.
- Other reasonable activities, tasks or responsibilities that may be required.
About you
- 5+ years experience in Technical SEO, ideally in eCommerce or at a marketplace.
- 2+ years experience in programmatic SEO.
- Software development background with experience in automation, scripting, data processing, and use of GenAI tools for information processing and development.
- Deep understanding of technical aspects of content discovery, crawling, rendering and ranking.
- Deep understanding of current web development technologies and how to utilise them to implement fully technical SEO compliant web pages.
- Demonstrable experience implementing SEO strategies on enterprise-scale websites(100K+ pages).
- Strong analytical capabilities, including good understanding of both eCommerce and Organic Search KPIs.
- Self-starter with experience working with multiple stakeholders to achieve positive results.
- Inquisitive mindset and willingness to learn and try new things.
- Proven ability to design and run SEO experiments, validate results statistically, and translate findings into production changes.
- Desirable
- Exposure to international SEO.
- Experience in the domain of trading in creative assets or other digital products.
- Experience in SEO Tools API integrations.
- Exposure to ETL (Extract, Transform, Load) pipelines for data automation.
- Experience in scripted web crawling of large websites.
- Strong understanding of adjacent marketing channels (social, affiliate, paid) and how they interact with organic search.