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Data Analyst



IT, Data Science
Posted on Tuesday, August 15, 2023

Data Analyst

About OurPass

OurPass is revolutionizing the world of commerce with cutting-edge banking and management tools that empower businesses of all sizes to simplify their operations and run with confidence. With OurPass, you can automate routine tasks, accept payments from anywhere in the world, gain access to business capital and get practically everyday support you need to win. When we launched OurPass in 2021, our goal was to eliminate the challenge of abandoned carts for businesses online and boost their sales with a one-click checkout mobile app. Though quickly gaining a reputation for our work in that space, we continued to listen to the needs of our customers. This is what inspired the expansion of our services in 2022 to ensure everyone has access to the tools they need to thrive.
So, wherever you are in your business journey, OurPass has the right financial and business products to help you build, grow and scale. If we don’t already have what you uniquely need, we’ll build it, that’s how committed we are to your success. Our market savvy and responsive approach continues to win us the confidence of our customers and today, we are proudly the go-to partner for small businesses, retail enterprises, and global distributors across our primary market, Nigeria.
OurPass Inc is registered in the USA and trades in Nigeria under the name of Parkcrowdy Nigeria Limited.
We are the place for you if
You are a dynamic individual who is truly passionate about making a constant difference in your customers’ lives. You are also an individual who is never afraid to challenge the status quo, especially when you know or believe that there are better ways of carrying out activities. You are an individual who is always keen on expanding their skills, regardless of the role.

About the Job

We are looking for a skilled Data Analyst who will play a pivotal role in optimising our digital campaigns by analysing and interpreting data to enhance performance and effectiveness. The successful candidate will collaborate closely with our Marketing and Analytics teams to provide actionable insights that drive engagement, conversions, and overall campaign success.


Collect, clean, and analyse data from various sources to uncover trends, patterns, and opportunities.
Interpret campaign data to provide insights on audience behaviour, engagement, and conversion rates.
Collaborate with cross-functional teams to define key performance indicators (KPIs) and track campaign success.
Develop and maintain dashboards and reports to visualise campaign performance metrics.
Conduct A/B testing and multivariate analysis to optimise campaign elements and strategies.
Identify areas for improvement and make data-driven recommendations to enhance campaign effectiveness.
Stay updated with industry trends and emerging digital marketing techniques to enhance data analysis methods.
Generate regular reports and presentations to communicate findings and recommendations to stakeholders.
Collecting and analysing customer, marketing, and web behavioral data.
Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance.
Developing and presenting learnings from your analyses, including actionable insights and recommendations.
Developing digital campaigns and web measurement strategies.
Creating dashboards, data visualisations, and campaign and website performance reports.
Monitoring and analysing digital media and marketing trends.
Communicating and presenting to colleagues, senior managers, and clients.

Critical Competencies:

Bachelor's degree in Data Science, Statistics, Mathematics, Economics, or a related field.
Proven experience as a Data Analyst, preferably in digital marketing or advertising.
Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, or similar platforms.
Strong analytical skills with the ability to translate complex data into actionable insights.
Familiarity with A/B testing and campaign optimisation techniques.
Solid understanding of digital marketing principles and performance metrics.
Excellent problem-solving skills and attention to detail.
Strong communication skills to convey technical insights to non-technical stakeholders.
Ability to work independently and collaboratively in a fast-paced environment.
Deep knowledge of digital marketing across social, display, and programmatic platforms.
Strong analytical and strategic thinking skills.
Ability to make data-driven decisions.
Excellent interpersonal and collaboration skills.
Strong communication and presentation skills.