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Paid Ads Specialist

OurPass

OurPass

Marketing & Communications
Posted on Thursday, August 17, 2023

Paid Ads Specialist

About OurPass

OurPass is revolutionizing the world of commerce with cutting-edge banking and management tools that empower businesses of all sizes to simplify their operations and run with confidence. With OurPass, you can automate routine tasks, accept payments from anywhere in the world, gain access to business capital and get practically everyday support you need to win. When we launched OurPass in 2021, our goal was to eliminate the challenge of abandoned carts for businesses online and boost their sales with a one-click checkout mobile app. Though quickly gaining a reputation for our work in that space, we continued to listen to the needs of our customers. This is what inspired the expansion of our services in 2022 to ensure everyone has access to the tools they need to thrive.
So, wherever you are in your business journey, OurPass has the right financial and business products to help you build, grow and scale. If we don’t already have what you uniquely need, we’ll build it, that’s how committed we are to your success. Our market savvy and responsive approach continues to win us the confidence of our customers and today, we are proudly the go-to partner for small businesses, retail enterprises, and global distributors across our primary market, Nigeria.
OurPass Inc is registered in the USA and trades in Nigeria under the name of Parkcrowdy Nigeria Limited.
We are the place for you if
You are a dynamic individual who is truly passionate about making a constant difference in your customers’ lives. You are also an individual who is never afraid to challenge the status quo, especially when you know or believe that there are better ways of carrying out activities. You are an individual who is always keen on expanding their skills, regardless of the role.

About the Job

We are seeking a talented and results-driven Paid Ads Specialist to join the OurPass team. As a Paid Ads Specialist, you will play a pivotal role in driving user acquisition, brand visibility, and revenue growth through strategic paid advertising campaigns across various digital platforms. You will have the opportunity to shape and execute our paid advertising strategies, contributing to the overall success of the company.

Responsibilities

Develop and execute end-to-end paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels, with a strong focus on driving mobile campaigns.
Utilise attribution tools to track and measure the effectiveness of paid advertising campaigns, optimizing for conversions and ROI.
Conduct thorough keyword research, ad copywriting, and creative development to create compelling and high-converting ads tailored for mobile audiences.
Collaborate with the marketing and design teams to create visually appealing ad creatives that align with brand guidelines and resonate with fintech audiences.
Monitor, analyse, and optimize campaign performance for mobile channels, making data-driven adjustments to maximize acquisition and achieve KPIs.
Implement A/B testing methodologies for mobile ads, continuously refining strategies to enhance user engagement and conversion rates.
Leverage your fintech expertise to develop targeted and innovative advertising strategies that resonate with the specific needs and pain points of the fintech audience.
Stay updated with industry trends, best practices, and emerging advertising technologies, particularly in the fintech sector, to ensure OurPass remains at the forefront of paid mobile advertising strategies.
Generate regular reports on campaign performance, specifically for mobile and fintech campaigns, providing actionable insights and recommendations for improvement to stakeholders.

Critical Competencies:

Proven experience (5 years) in managing and optimizing paid advertising campaigns, preferably in a startup or fast-paced environment.
Proficiency in using platforms such as Google Ads, Facebook Ads Manager, and other relevant advertising tools.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Excellent written and verbal communication skills.
Creative mindset with the ability to develop compelling ad copy and visuals that resonate with the target audience.
Results-oriented and comfortable working in a dynamic, agile startup environment.
Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.
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