Marketing Operations Manager
Outreach
This job is no longer accepting applications
See open jobs at Outreach.See open jobs similar to "Marketing Operations Manager" Techstars.Your Daily Adventures Will Include
- MarTech Strategy: Develop and execute a comprehensive marketing technology strategy aligned with the overall marketing and business goals.
- Technology Ownership: Own and optimize our marketing tools and platforms (e.g., SFDC, Marketo, LeanData, 6Sense, etc.) to support our marketing efforts.
- Data Management: Oversee data collection, segmentation, and analysis to deliver targeted and personalized marketing campaigns
- .Integration: Ensure seamless integration between marketing technology solutions and other systems, such as sales, customer support, and e-commerce.
- Campaign Automation: Implement and manage Marketo campaigns to streamline lead generation, nurturing, and conversion processes.
- Campaign Design: Collaborate with content, design, growth, and digital marketing teams to create compelling and targeted marketing assets.
- Analytics and Reporting: Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
- Documentation: Develop and maintain program documentation, including project plans, timelines, and status reports.
- Compliance: Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.
Basic Qualifications
- Proven experience (4+ years) as a Marketing Manager with a focus on MarTech management.
- Proficiency with an enterprise tech stack (Marketo, SFDC, LeanData, 6Sense, and Tableau, etc).
- Marketo ACE-MEBP certification is a plus.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent project management abilities.
- Knowledge of digital marketing strategies, tech, and trends.
This job is no longer accepting applications
See open jobs at Outreach.See open jobs similar to "Marketing Operations Manager" Techstars.