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Marketing Operations Manager

Outreach

Outreach

Marketing & Communications, Operations
United States
Posted on Thursday, November 9, 2023
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
The Role
As the Marketing Operations Manager, you will play a pivotal role in shaping and executing our marketing technology strategy. You will be responsible for identifying, implementing, and managing our MarTech stack to enhance our marketing capabilities, streamline processes, and drive revenue growth. This role requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, data-driven, and customer-focused.
Location: Remote within the US

Your Daily Adventures Will Include

  • MarTech Strategy: Develop and execute a comprehensive marketing technology strategy aligned with the overall marketing and business goals.
  • Technology Ownership: Own and optimize our marketing tools and platforms (e.g., SFDC, Marketo, LeanData, 6Sense, etc.) to support our marketing efforts.
  • Data Management: Oversee data collection, segmentation, and analysis to deliver targeted and personalized marketing campaigns
  • .Integration: Ensure seamless integration between marketing technology solutions and other systems, such as sales, customer support, and e-commerce.
  • Campaign Automation: Implement and manage Marketo campaigns to streamline lead generation, nurturing, and conversion processes.
  • Campaign Design: Collaborate with content, design, growth, and digital marketing teams to create compelling and targeted marketing assets.
  • Analytics and Reporting: Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Documentation: Develop and maintain program documentation, including project plans, timelines, and status reports.
  • Compliance: Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.

Basic Qualifications

  • Proven experience (4+ years) as a Marketing Manager with a focus on MarTech management.
  • Proficiency with an enterprise tech stack (Marketo, SFDC, LeanData, 6Sense, and Tableau, etc).
  • Marketo ACE-MEBP certification is a plus.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent project management abilities.
  • Knowledge of digital marketing strategies, tech, and trends.
The base salary range for this role is $70,000 - $120,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.
#LI-JR1 #LI-remote
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• A parental leave program that includes not just extended time off but options for a paid night nurse, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status