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Senior Customer Marketing Manager



Marketing & Communications, Customer Service
United States
Posted on Friday, November 10, 2023
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
The Role
Outreach is looking for a dynamic and experienced Senior Customer Marketing Manager to build and grow the customer marketing program and drive engagement, retention, growth, and advocacy throughout our customer base. In this role, you will cultivate long-term relationships with Outreach customers, and partner with Product Marketing, Core Marketing, Customer Success, and Sales to help make our customers successful and turn them into raving fans.

Your Daily Adventures Will Include:

  • Develop creative, new ways to tell customer stories (video, social media, podcasts, webinars, etc.)
  • Work with sales and customer success to identify top reference accounts and ensure our customer reference database is current and accurate
  • Build out a community of Outreach users to increase success in the platform, drive engagement with our brand and each other, and grow advocacy
  • Launch and growth a customer advisory board to drive product feedback and engagement within strategic accounts
  • Grow Outreach’s presence on peer-to-peer review platforms, including Peer Insights, G2, Capterra, and more
  • Identify customers who are advocates of Outreach and willing to share their successes and work with them to develop a variety of deliverables including events, testimonials, case studies, reference calls, and more
  • Partner with Customer Success to map the optimal journey for onboarding and build necessary collateral and customer communication strategy
  • Develop strategic programs for renewals, EBRs and expansion
  • Determine KPIs to track for assessing customer adoption levels and needed interventions

Our Vision of You:

  • You are excited to help grow a category and build a movement around unleashing the power of sales teams
  • You thrive in a fast pace, ambiguous environment with an ambitious, collaborative team
  • You have experience marketing to sales leaders and sellers
  • You believe in the impact of community and have experience building or managing one
  • You are an excellent storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
  • You are a strong listener and great communicator - you can clearly and thoughtfully explain product concepts to customers, internal team members, prospects, and external stakeholders
  • You have a passion for customer marketing, and dedication to providing best-in-class customer engagement and experiences
The base salary range for this role is $95,000 - $155,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.
#LI-JR1 #LI-remote
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• A parental leave program that includes not just extended time off but options for a paid night nurse, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status