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Product Marketing Manager

Outreach

Outreach

Marketing & Communications, Product
Mexico City, Mexico
Posted on Sunday, January 14, 2024
Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will report to the Director of Product Marketing and lead the go-to-market strategy and execution plans for Outreach Engage in partnership with Product Marketing Managers in the US and Product Managers in the Czech Republic. They will be responsible for developing value propositions, product positioning, messaging, pricing and packaging and all aspects of enabling Marketing, Sales and Customer Success teams to market and sell Outreach Engage in partnership with the broader PMM team to drive customer value, adoption, retention and growth.
Location: Mexico City, MX - this is an in office position

Your Daily Adventures Will Include

  • Driving market requirements and go-to-market strategies for Outreach Engage, our leading solution for prospecting and pipeline
  • Developing a proficiency on Outreach Engage, the Outreach Sales Execution Platform and Command of the Message best practices; be known as a product and customer subject matter expert
  • Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
  • Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audiences adoption and grow our customer base
  • Owning the web experience for your product area in partnership with the Outreach Engage product marketing team

Basic Qualifications

  • 3-5 years of experience working as a product marketer in the technology industry
  • Strong English proficiency
  • Experience defining go-to-market strategies
  • Proficient understanding of SaaS technology and landscape
  • Proven ability to drive key business objectives
  • Quick decision making for impactful outcomes
  • Exceptional communication and presentation skills
  • Ability to delivery clear and compelling customer-facing messaging and materials
  • Experience working with sales teams Bachelor’s degree