Senior Growth Marketing Manager
Outreach
Marketing & Communications, Sales & Business Development
Fairfax, VA, USA
Posted on Mar 1, 2025
Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.
About the Role
We seek a highly skilled, collaborative and results-driven Senior Growth Marketing Manager to join us at Outreach.
As a Senior Growth Marketing Manager, you will be responsible for orchestrating marketing campaigns to drive brand awareness, demand and customer engagement, in support of our business objectives. You will collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.
Location: Remote within the US
Your Daily Adventures Will Include:
- Serve as the central integration point for all marketing disciplines to deliver truly integrated marketing campaigns
- Develop and coordinate strategic marketing campaigns aligned with business objectives, target audiences and budgets
- Track campaign performance, analyze data and metrics and provide actionable insights and recommendations for campaign optimization
- Ensure campaign are delivered on time, within budget and achieve pipeline and revenue targets
- Collaborate with cross-functional teams on compelling campaign content across the buyer’s journey as well as the promotional strategy leveraging paid, owned, and earned channels
- Partner with sales on priorities, execution, results and follow up
- Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery
- Implement tracking mechanisms and analytics to monitor campaign performance and measure ROI
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Execute lead gen and nurturing programs that support and are aligned with campaign strategy and sales priorities
Our Vision of You:
- 5+ years as a growth marketer, campaign manager, marketing manager or a similar role
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
- Strong understanding of marketing principles, campaign development and paid, owned and earned channels.
- Proficiency in using analytics and reporting to measure and optimize campaign performance.
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out
- Knowledge of marketing technology systems for campaign execution and lead management
The base salary range for this role is $85,000 - $139,00. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.
#LI-KH2 #LI-remote
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
