Senior Product Marketing Manager
Outreach
Marketing & Communications, Product
Atlanta, GA, USA
Posted on Mar 22, 2025
Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.
Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.
The Role
Outreach is seeking a Sr. Product Marketing Manager with a proven track record for bringing new products and innovations to the market with high customer impact and satisfaction to drive product momentum and revenue growth on a global scale in the B2B SaaS arena. This role will help lead the GTM messaging for Outreach programs and campaigns. In concert with the greater PMM team, this role will be focused on category-level and corporate product value proposition development, product positioning & messaging, key value/benefit content and all aspects of enabling Demand Generation, Sales, Partner and Customer teams to optimally market and sell Outreach products to drive customer value, adoption and business growth.
The ideal candidate is a data-driven product marketer business leader with a deep understanding of C-suite, sales and revenue personas and will have a strong understanding of cloud business models and marketing strategies for B2B SaaS products. We are seeking a candidate with a proven record of driving growth through product evolution, and the ability to think strategically and move with urgency.
Location: We're looking to hire this role hybrid in Atlanta or remote within the US.
Your Daily Adventures Will Include
- Conducting market & customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
- Be the customer and product subject matter expert on pains and needs
- Owning the core bill of materials including messaging framework, FAQ,demos, marketing campaigns and enablement tosupport Outreach’s Enterprise sales motion
- Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
- Cross-functional collaboration across GTM teams regarding messaging and high value solution assets
- Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
- Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes
Our Vision Of You
- 7+ years of experience working as a product marketer in the technology industry
- Exceptional communication, writing and presentation skills
- Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
- History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers
- Ability to deliver clear and compelling customer-facing messaging and materials
- Proven ability to drive key business objectives with quick decision making for impactful outcomes
- Expertise in B2B marketing with the ability to rapidly gain an in-depth knowledge of the Outreach platform (sales engagement, conversation intelligence, forecasting) , our competitors, and their AI advancements
- History of creating and managing programs and/or frameworks that improve company impact, customer experiences, and/or cross-team performance
- Previous experience at growth-stage companies or driving significant revenue growth at larger companies is beneficial
- Bachelor's degree
The Mindset to Succeed in This Role
- Enthusiastic with strong attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative
- Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
- An all-rounded team player with accountability and dependability of a strong leader
The annual base salary range for this role is $117,000-$130,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the your skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.
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Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
