Marketing Specialist (Email Marketing)
Outreach
This job is no longer accepting applications
See open jobs at Outreach.See open jobs similar to "Marketing Specialist (Email Marketing)" Techstars.Your Daily Adventures Will Include:
- Working with the marketing team to develop and execute strategic email marketing plans and strategies.
- Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
- Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
- Collaborating with cross-functional teams, including design, content and MOps, to align email marketing efforts with broader marketing initiatives.
- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
- Design visually appealing email templates that are responsive across devices and browsers.
- Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
Our Vision of You:
- A bachelor’s degree in marketing, communications or a related field.
- 2+ years of experience as an email marketer or a marketing role.
- Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
- Proficiency in Marketo
- Being accustomed to A/B testing,
- Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
- Creative thinking and the ability to develop engaging email content.
- Strong attention to detail and organizational skills.
- Ability to work effectively in a fast-paced and deadline-driven environment
- Preferred skills and qualifications:
- Outstanding copywriting and editing skills to craft engaging email content.
- Familiarity with CRM integration systems and customer segmentation.
- Understanding of email deliverability and reputation management.
- Knowledge of email personalization and dynamic content strategies.
- Relevant certification in email marketing or related fields
This job is no longer accepting applications
See open jobs at Outreach.See open jobs similar to "Marketing Specialist (Email Marketing)" Techstars.